BRANDING AS AN INSTRUMENT OF IMPROVING INVESTMENT ATTRACTIVENESS OF THE TERRITORY

The article examines an ability of the territory brand to have an impact on consumers. It also discusses different ways to increase the investment attractiveness of the territory through the development of the brand's territory due to the possibility of additional revenues and reducing costs up...

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Autor principal:	M. Makashev
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2017
Materias:	perception positioning brand territory branding territory marketing investment attractiveness of the territory Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/979b35910cae4e15b56dab0574fceef5
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spelling	oai:doaj.org-article:979b35910cae4e15b56dab0574fceef52021-12-03T07:43:21ZBRANDING AS AN INSTRUMENT OF IMPROVING INVESTMENT ATTRACTIVENESS OF THE TERRITORY1816-42772686-8415https://doaj.org/article/979b35910cae4e15b56dab0574fceef52017-02-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/606https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The article examines an ability of the territory brand to have an impact on consumers. It also discusses different ways to increase the investment attractiveness of the territory through the development of the brand's territory due to the possibility of additional revenues and reducing costs upon successful establishment and promotion of the territory brand, both from the territory itself, and on the part of investors.M. MakashevPublishing House of the State University of Managementarticleperceptionpositioningbrandterritory brandingterritory marketinginvestment attractiveness of the territorySociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 2, Pp 146-150 (2017)
institution	DOAJ
collection	DOAJ
language	RU
topic	perception positioning brand territory branding territory marketing investment attractiveness of the territory Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	perception positioning brand territory branding territory marketing investment attractiveness of the territory Sociology (General) HM401-1281 Economics as a science HB71-74 M. Makashev BRANDING AS AN INSTRUMENT OF IMPROVING INVESTMENT ATTRACTIVENESS OF THE TERRITORY
description	The article examines an ability of the territory brand to have an impact on consumers. It also discusses different ways to increase the investment attractiveness of the territory through the development of the brand's territory due to the possibility of additional revenues and reducing costs upon successful establishment and promotion of the territory brand, both from the territory itself, and on the part of investors.
format	article
author	M. Makashev
author_facet	M. Makashev
author_sort	M. Makashev
title	BRANDING AS AN INSTRUMENT OF IMPROVING INVESTMENT ATTRACTIVENESS OF THE TERRITORY
title_short	BRANDING AS AN INSTRUMENT OF IMPROVING INVESTMENT ATTRACTIVENESS OF THE TERRITORY
title_full	BRANDING AS AN INSTRUMENT OF IMPROVING INVESTMENT ATTRACTIVENESS OF THE TERRITORY
title_fullStr	BRANDING AS AN INSTRUMENT OF IMPROVING INVESTMENT ATTRACTIVENESS OF THE TERRITORY
title_full_unstemmed	BRANDING AS AN INSTRUMENT OF IMPROVING INVESTMENT ATTRACTIVENESS OF THE TERRITORY
title_sort	branding as an instrument of improving investment attractiveness of the territory
publisher	Publishing House of the State University of Management
publishDate	2017
url	https://doaj.org/article/979b35910cae4e15b56dab0574fceef5
work_keys_str_mv	AT mmakashev brandingasaninstrumentofimprovinginvestmentattractivenessoftheterritory
_version_	1718373706618634240

BRANDING AS AN INSTRUMENT OF IMPROVING INVESTMENT ATTRACTIVENESS OF THE TERRITORY

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