REPRESENTATION OF WOMAN IN MAGAZINE ADVERTISEMENTS: A DIACHRONIC APPROACH

This study aims to show the social representation of woman in magazine advertisements and how this representation has changed through time. Besides, it is also taken into consideration in what social context and by what factors the portrait of woman is drawn in advertisements. The study, which is an...

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Autor principal:	Meltem SARGIN
Formato:	article
Lenguaje:	DE EN FR TR
Publicado:	Fırat University 2019
Materias:	advertisement woman social representation Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/97b2b7dc39b249b68083e4687640d7b8
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spelling	oai:doaj.org-article:97b2b7dc39b249b68083e4687640d7b82021-11-24T09:21:00ZREPRESENTATION OF WOMAN IN MAGAZINE ADVERTISEMENTS: A DIACHRONIC APPROACH2148-4163https://doaj.org/article/97b2b7dc39b249b68083e4687640d7b82019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=276270586_20-Dr.%20Meltem%20Sarg%C4%B1n.pdf&key=27075https://doaj.org/toc/2148-4163This study aims to show the social representation of woman in magazine advertisements and how this representation has changed through time. Besides, it is also taken into consideration in what social context and by what factors the portrait of woman is drawn in advertisements. The study, which is an example for a discourse analysis, adopts corpus-based method because of its convenience for qualitative and quantitative research. With this design, all the advertisements in the 1960 issues of Hayat Mecmuası and 2013 issues of Tempo were studied and a corpus was composed from the ones functioning to convey the social status and role of women. By analyzing the linguistic choices in the surface structure of the advertisement texts, it was attempted to show into what context the woman was put and what social roles were assigned to her in magazine advertisements, and how this context and roles have changed through time. Besides, the distribution of the advertisement topics and the rate of the advertisements related to women in the two periods were shown numerically in a table for a better comparison. The findings show that in 1960s the woman was put in the traditional family context and characterized as a wife, mother, and housewife by being defined according to her relation to other family members. However, the woman of 2013 is depicted as a free inMeltem SARGINFırat Universityarticleadvertisementwomansocial representationSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 7, Iss 24, Pp 299-310 (2019)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	advertisement woman social representation Social Sciences H Social sciences (General) H1-99
spellingShingle	advertisement woman social representation Social Sciences H Social sciences (General) H1-99 Meltem SARGIN REPRESENTATION OF WOMAN IN MAGAZINE ADVERTISEMENTS: A DIACHRONIC APPROACH
description	This study aims to show the social representation of woman in magazine advertisements and how this representation has changed through time. Besides, it is also taken into consideration in what social context and by what factors the portrait of woman is drawn in advertisements. The study, which is an example for a discourse analysis, adopts corpus-based method because of its convenience for qualitative and quantitative research. With this design, all the advertisements in the 1960 issues of Hayat Mecmuası and 2013 issues of Tempo were studied and a corpus was composed from the ones functioning to convey the social status and role of women. By analyzing the linguistic choices in the surface structure of the advertisement texts, it was attempted to show into what context the woman was put and what social roles were assigned to her in magazine advertisements, and how this context and roles have changed through time. Besides, the distribution of the advertisement topics and the rate of the advertisements related to women in the two periods were shown numerically in a table for a better comparison. The findings show that in 1960s the woman was put in the traditional family context and characterized as a wife, mother, and housewife by being defined according to her relation to other family members. However, the woman of 2013 is depicted as a free in
format	article
author	Meltem SARGIN
author_facet	Meltem SARGIN
author_sort	Meltem SARGIN
title	REPRESENTATION OF WOMAN IN MAGAZINE ADVERTISEMENTS: A DIACHRONIC APPROACH
title_short	REPRESENTATION OF WOMAN IN MAGAZINE ADVERTISEMENTS: A DIACHRONIC APPROACH
title_full	REPRESENTATION OF WOMAN IN MAGAZINE ADVERTISEMENTS: A DIACHRONIC APPROACH
title_fullStr	REPRESENTATION OF WOMAN IN MAGAZINE ADVERTISEMENTS: A DIACHRONIC APPROACH
title_full_unstemmed	REPRESENTATION OF WOMAN IN MAGAZINE ADVERTISEMENTS: A DIACHRONIC APPROACH
title_sort	representation of woman in magazine advertisements: a diachronic approach
publisher	Fırat University
publishDate	2019
url	https://doaj.org/article/97b2b7dc39b249b68083e4687640d7b8
work_keys_str_mv	AT meltemsargin representationofwomaninmagazineadvertisementsadiachronicapproach
_version_	1718415310443249664

REPRESENTATION OF WOMAN IN MAGAZINE ADVERTISEMENTS: A DIACHRONIC APPROACH

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