Modern trends of informatization of financial marketing

Significant institutional weaknesses of the formation of the management structure of an industry cluster are revealed, the possibility of engineering new structures of governance based on the principles of innovative management is identified. Feature of industrial clusters is the need and necessity...

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Autor principal:	I. V. Rozhkov
Formato:	article
Lenguaje:	RU
Publicado:	Real Economics Publishing House 2017
Materias:	information technology marketing 3.0 crm-systems customer loyalty card-linked marketing cardlytics Risk in industry. Risk management HD61
Acceso en línea:	https://doaj.org/article/981b3f221533471a9ed0adcfeaf894a8
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id	oai:doaj.org-article:981b3f221533471a9ed0adcfeaf894a8
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spelling	oai:doaj.org-article:981b3f221533471a9ed0adcfeaf894a82021-11-19T10:41:59ZModern trends of informatization of financial marketing2618-947X2618-998410.17747/2078-8886-2017-3-44-47https://doaj.org/article/981b3f221533471a9ed0adcfeaf894a82017-09-01T00:00:00Zhttps://www.jsdrm.ru/jour/article/view/682https://doaj.org/toc/2618-947Xhttps://doaj.org/toc/2618-9984Significant institutional weaknesses of the formation of the management structure of an industry cluster are revealed, the possibility of engineering new structures of governance based on the principles of innovative management is identified. Feature of industrial clusters is the need and necessity of innovation that permeates all structures of the cluster management and all the processes of cluster management and, in turn, creates the preconditions for the formation of business entities the ability to successfully overcome a crisis situation. The purpose of the work is to develop the improved construction of innovational sectorial clustering with the use of effective centralized system of management of cluster business processes, based on diffusion of innovational technologies and their production embodiment. A typical structure of sectorial cluster management does not allow determining goals, tasks, tools, and mechanisms of innovational development of sectorial cluster’s enterprises. Drawbacks of the typical structure of sectorial cluster management are as follows: lack of representation of the scheme of cooperation between cluster members and external environment, format of development of interrelations between cluster’s elements in the sphere of information exchange, movement of material flows and financial resources, lack of formed areas of responsibility and matrices of competences of cluster members in various scenarios of development of external environment. The “structural imbalance” in the system of management of sectorial cluster is determined, which consists in elaboration of production and functional structure and “fuzziness” of responsibility for cluster activities efficiency. The use of the improved innovational construction of sectorial cluster management will eliminate structural imbalance in the process of management of sectorial clusters and increase effectiveness of their activities under the conditions of turbulent development of external environment.I. V. RozhkovReal Economics Publishing House articleinformation technologymarketing 3.0crm-systemscustomer loyaltycard-linked marketingcardlyticsRisk in industry. Risk managementHD61RU Strategičeskie Rešeniâ i Risk-Menedžment, Vol 0, Iss 3, Pp 44-47 (2017)
institution	DOAJ
collection	DOAJ
language	RU
topic	information technology marketing 3.0 crm-systems customer loyalty card-linked marketing cardlytics Risk in industry. Risk management HD61
spellingShingle	information technology marketing 3.0 crm-systems customer loyalty card-linked marketing cardlytics Risk in industry. Risk management HD61 I. V. Rozhkov Modern trends of informatization of financial marketing
description	Significant institutional weaknesses of the formation of the management structure of an industry cluster are revealed, the possibility of engineering new structures of governance based on the principles of innovative management is identified. Feature of industrial clusters is the need and necessity of innovation that permeates all structures of the cluster management and all the processes of cluster management and, in turn, creates the preconditions for the formation of business entities the ability to successfully overcome a crisis situation. The purpose of the work is to develop the improved construction of innovational sectorial clustering with the use of effective centralized system of management of cluster business processes, based on diffusion of innovational technologies and their production embodiment. A typical structure of sectorial cluster management does not allow determining goals, tasks, tools, and mechanisms of innovational development of sectorial cluster’s enterprises. Drawbacks of the typical structure of sectorial cluster management are as follows: lack of representation of the scheme of cooperation between cluster members and external environment, format of development of interrelations between cluster’s elements in the sphere of information exchange, movement of material flows and financial resources, lack of formed areas of responsibility and matrices of competences of cluster members in various scenarios of development of external environment. The “structural imbalance” in the system of management of sectorial cluster is determined, which consists in elaboration of production and functional structure and “fuzziness” of responsibility for cluster activities efficiency. The use of the improved innovational construction of sectorial cluster management will eliminate structural imbalance in the process of management of sectorial clusters and increase effectiveness of their activities under the conditions of turbulent development of external environment.
format	article
author	I. V. Rozhkov
author_facet	I. V. Rozhkov
author_sort	I. V. Rozhkov
title	Modern trends of informatization of financial marketing
title_short	Modern trends of informatization of financial marketing
title_full	Modern trends of informatization of financial marketing
title_fullStr	Modern trends of informatization of financial marketing
title_full_unstemmed	Modern trends of informatization of financial marketing
title_sort	modern trends of informatization of financial marketing
publisher	Real Economics Publishing House
publishDate	2017
url	https://doaj.org/article/981b3f221533471a9ed0adcfeaf894a8
work_keys_str_mv	AT ivrozhkov moderntrendsofinformatizationoffinancialmarketing
_version_	1718420207809069056

Modern trends of informatization of financial marketing

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