Conservation outreach that acknowledges human contributions to climate change does not inhibit action by U.S. farmers: Evidence from a large randomized controlled trial embedded in a federal program on soil health.

Technologies and practices that reduce the environmental impacts of US agriculture are well documented. Less is known about how best to encourage their adoption. We report on the results of a large randomized controlled trial conducted with nearly 10,000 agricultural producers in the United States....

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Autores principales:	Paul J Ferraro, Jacob Fooks, Rich Iovanna, Maik Kecinski, Joel Larson, Ben S Meiselman, Kent D Messer, Mike Wilson
Formato:	article
Lenguaje:	EN
Publicado:	Public Library of Science (PLoS) 2021
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/982f7f5ce63944f48de2eb575661b644
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spelling	oai:doaj.org-article:982f7f5ce63944f48de2eb575661b6442021-12-02T20:09:47ZConservation outreach that acknowledges human contributions to climate change does not inhibit action by U.S. farmers: Evidence from a large randomized controlled trial embedded in a federal program on soil health.1932-620310.1371/journal.pone.0253872https://doaj.org/article/982f7f5ce63944f48de2eb575661b6442021-01-01T00:00:00Zhttps://doi.org/10.1371/journal.pone.0253872https://doaj.org/toc/1932-6203Technologies and practices that reduce the environmental impacts of US agriculture are well documented. Less is known about how best to encourage their adoption. We report on the results of a large randomized controlled trial conducted with nearly 10,000 agricultural producers in the United States. The experiment was embedded in US Department of Agriculture outreach efforts to improve soil conservation practices. USDA varied the content of mailings to test two sets of competing theories about outreach to agricultural producers. Contrary to conventional wisdom, we find no evidence that acknowledging the link between climate change and agricultural production discourages conservation action. Furthermore, we find that producers who were invited to a webinar were less likely to take any action to learn more about conservation practices than producers who were not told about the webinar, a result that runs counter to the popular wisdom that offering more options leads to more action.Paul J FerraroJacob FooksRich IovannaMaik KecinskiJoel LarsonBen S MeiselmanKent D MesserMike WilsonPublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 16, Iss 7, p e0253872 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q Paul J Ferraro Jacob Fooks Rich Iovanna Maik Kecinski Joel Larson Ben S Meiselman Kent D Messer Mike Wilson Conservation outreach that acknowledges human contributions to climate change does not inhibit action by U.S. farmers: Evidence from a large randomized controlled trial embedded in a federal program on soil health.
description	Technologies and practices that reduce the environmental impacts of US agriculture are well documented. Less is known about how best to encourage their adoption. We report on the results of a large randomized controlled trial conducted with nearly 10,000 agricultural producers in the United States. The experiment was embedded in US Department of Agriculture outreach efforts to improve soil conservation practices. USDA varied the content of mailings to test two sets of competing theories about outreach to agricultural producers. Contrary to conventional wisdom, we find no evidence that acknowledging the link between climate change and agricultural production discourages conservation action. Furthermore, we find that producers who were invited to a webinar were less likely to take any action to learn more about conservation practices than producers who were not told about the webinar, a result that runs counter to the popular wisdom that offering more options leads to more action.
format	article
author	Paul J Ferraro Jacob Fooks Rich Iovanna Maik Kecinski Joel Larson Ben S Meiselman Kent D Messer Mike Wilson
author_facet	Paul J Ferraro Jacob Fooks Rich Iovanna Maik Kecinski Joel Larson Ben S Meiselman Kent D Messer Mike Wilson
author_sort	Paul J Ferraro
title	Conservation outreach that acknowledges human contributions to climate change does not inhibit action by U.S. farmers: Evidence from a large randomized controlled trial embedded in a federal program on soil health.
title_short	Conservation outreach that acknowledges human contributions to climate change does not inhibit action by U.S. farmers: Evidence from a large randomized controlled trial embedded in a federal program on soil health.
title_full	Conservation outreach that acknowledges human contributions to climate change does not inhibit action by U.S. farmers: Evidence from a large randomized controlled trial embedded in a federal program on soil health.
title_fullStr	Conservation outreach that acknowledges human contributions to climate change does not inhibit action by U.S. farmers: Evidence from a large randomized controlled trial embedded in a federal program on soil health.
title_full_unstemmed	Conservation outreach that acknowledges human contributions to climate change does not inhibit action by U.S. farmers: Evidence from a large randomized controlled trial embedded in a federal program on soil health.
title_sort	conservation outreach that acknowledges human contributions to climate change does not inhibit action by u.s. farmers: evidence from a large randomized controlled trial embedded in a federal program on soil health.
publisher	Public Library of Science (PLoS)
publishDate	2021
url	https://doaj.org/article/982f7f5ce63944f48de2eb575661b644
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Conservation outreach that acknowledges human contributions to climate change does not inhibit action by U.S. farmers: Evidence from a large randomized controlled trial embedded in a federal program on soil health.

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