Humans rely more on algorithms than social influence as a task becomes more difficult

Abstract Algorithms have begun to encroach on tasks traditionally reserved for human judgment and are increasingly capable of performing well in novel, difficult tasks. At the same time, social influence, through social media, online reviews, or personal networks, is one of the most potent forces af...

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Autores principales:	Eric Bogert, Aaron Schecter, Richard T. Watson
Formato:	article
Lenguaje:	EN
Publicado:	Nature Portfolio 2021
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/985e13eef3334859957e190b721dd5f8
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spelling	oai:doaj.org-article:985e13eef3334859957e190b721dd5f82021-12-02T15:51:15ZHumans rely more on algorithms than social influence as a task becomes more difficult10.1038/s41598-021-87480-92045-2322https://doaj.org/article/985e13eef3334859957e190b721dd5f82021-04-01T00:00:00Zhttps://doi.org/10.1038/s41598-021-87480-9https://doaj.org/toc/2045-2322Abstract Algorithms have begun to encroach on tasks traditionally reserved for human judgment and are increasingly capable of performing well in novel, difficult tasks. At the same time, social influence, through social media, online reviews, or personal networks, is one of the most potent forces affecting individual decision-making. In three preregistered online experiments, we found that people rely more on algorithmic advice relative to social influence as tasks become more difficult. All three experiments focused on an intellective task with a correct answer and found that subjects relied more on algorithmic advice as difficulty increased. This effect persisted even after controlling for the quality of the advice, the numeracy and accuracy of the subjects, and whether subjects were exposed to only one source of advice, or both sources. Subjects also tended to more strongly disregard inaccurate advice labeled as algorithmic compared to equally inaccurate advice labeled as coming from a crowd of peers.Eric BogertAaron SchecterRichard T. WatsonNature PortfolioarticleMedicineRScienceQENScientific Reports, Vol 11, Iss 1, Pp 1-9 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q Eric Bogert Aaron Schecter Richard T. Watson Humans rely more on algorithms than social influence as a task becomes more difficult
description	Abstract Algorithms have begun to encroach on tasks traditionally reserved for human judgment and are increasingly capable of performing well in novel, difficult tasks. At the same time, social influence, through social media, online reviews, or personal networks, is one of the most potent forces affecting individual decision-making. In three preregistered online experiments, we found that people rely more on algorithmic advice relative to social influence as tasks become more difficult. All three experiments focused on an intellective task with a correct answer and found that subjects relied more on algorithmic advice as difficulty increased. This effect persisted even after controlling for the quality of the advice, the numeracy and accuracy of the subjects, and whether subjects were exposed to only one source of advice, or both sources. Subjects also tended to more strongly disregard inaccurate advice labeled as algorithmic compared to equally inaccurate advice labeled as coming from a crowd of peers.
format	article
author	Eric Bogert Aaron Schecter Richard T. Watson
author_facet	Eric Bogert Aaron Schecter Richard T. Watson
author_sort	Eric Bogert
title	Humans rely more on algorithms than social influence as a task becomes more difficult
title_short	Humans rely more on algorithms than social influence as a task becomes more difficult
title_full	Humans rely more on algorithms than social influence as a task becomes more difficult
title_fullStr	Humans rely more on algorithms than social influence as a task becomes more difficult
title_full_unstemmed	Humans rely more on algorithms than social influence as a task becomes more difficult
title_sort	humans rely more on algorithms than social influence as a task becomes more difficult
publisher	Nature Portfolio
publishDate	2021
url	https://doaj.org/article/985e13eef3334859957e190b721dd5f8
work_keys_str_mv	AT ericbogert humansrelymoreonalgorithmsthansocialinfluenceasataskbecomesmoredifficult AT aaronschecter humansrelymoreonalgorithmsthansocialinfluenceasataskbecomesmoredifficult AT richardtwatson humansrelymoreonalgorithmsthansocialinfluenceasataskbecomesmoredifficult
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Humans rely more on algorithms than social influence as a task becomes more difficult

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