Strategi Pengembangan Perusahaan Agroindustri (Studi Kasus PT Citra Rahardja Utama di Kecamatan Gamping Kabupaten Sleman)

<p>This study aimed to analyze the appropriate strategy for PT Citra Utama Rahardja in maintaining business continuity. The case study method was used in this research, as PT Rahardja Citra Utama was a company that processes albasia wood (<em>sengon</em>) into barecore in Yogyakart...

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Autor principal:	Indah Widowati
Formato:	article
Lenguaje:	EN
Publicado:	Universitas Muhammadiyah Yogyakarta 2016
Materias:	enterprise development strategy barecore industry SWOT Analysis SPACE Analysis Agriculture S Agriculture (General) S1-972 Business HF5001-6182
Acceso en línea:	https://doaj.org/article/989d8eadb75e4ec38fa321d6d5b4cdd7
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spelling	oai:doaj.org-article:989d8eadb75e4ec38fa321d6d5b4cdd72021-12-02T13:59:34ZStrategi Pengembangan Perusahaan Agroindustri (Studi Kasus PT Citra Rahardja Utama di Kecamatan Gamping Kabupaten Sleman)2407-814X2527-923810.18196/agr.1219https://doaj.org/article/989d8eadb75e4ec38fa321d6d5b4cdd72016-02-01T00:00:00Zhttp://journal.umy.ac.id/index.php/ag/article/view/1126https://doaj.org/toc/2407-814Xhttps://doaj.org/toc/2527-9238<p>This study aimed to analyze the appropriate strategy for PT Citra Utama Rahardja in maintaining business continuity. The case study method was used in this research, as PT Rahardja Citra Utama was a company that processes albasia wood (<em>sengon</em>) into barecore in Yogyakarta. The sources of data was taken from primary and secondary data. The results showed from SWOT analysis diagram was that layout of the company was in quadrant I, that was supported an aggressive strategy which included the integration of backward, forward, horizontal; market penetration; market development; product development; diversification (related or unrelated). Based on the calculation of SPACE matrix (Matrix of Strategic Position and Action Evaluation) the coordinate of SPACE matrix diagram on the X-axis was 1,785 and Y-axis was 0,16 that was in quadrant I. The competition ability of PT Citra Utama Rahardja was considered as high and able to respond the variable of external factors.</p>Indah WidowatiUniversitas Muhammadiyah Yogyakartaarticleenterprise development strategybarecore industrySWOT AnalysisSPACE AnalysisAgricultureSAgriculture (General)S1-972BusinessHF5001-6182ENAgraris: Journal of Agribusiness and Rural Development Research, Vol 1, Iss 2, Pp 157-164 (2016)
institution	DOAJ
collection	DOAJ
language	EN
topic	enterprise development strategy barecore industry SWOT Analysis SPACE Analysis Agriculture S Agriculture (General) S1-972 Business HF5001-6182
spellingShingle	enterprise development strategy barecore industry SWOT Analysis SPACE Analysis Agriculture S Agriculture (General) S1-972 Business HF5001-6182 Indah Widowati Strategi Pengembangan Perusahaan Agroindustri (Studi Kasus PT Citra Rahardja Utama di Kecamatan Gamping Kabupaten Sleman)
description	<p>This study aimed to analyze the appropriate strategy for PT Citra Utama Rahardja in maintaining business continuity. The case study method was used in this research, as PT Rahardja Citra Utama was a company that processes albasia wood (<em>sengon</em>) into barecore in Yogyakarta. The sources of data was taken from primary and secondary data. The results showed from SWOT analysis diagram was that layout of the company was in quadrant I, that was supported an aggressive strategy which included the integration of backward, forward, horizontal; market penetration; market development; product development; diversification (related or unrelated). Based on the calculation of SPACE matrix (Matrix of Strategic Position and Action Evaluation) the coordinate of SPACE matrix diagram on the X-axis was 1,785 and Y-axis was 0,16 that was in quadrant I. The competition ability of PT Citra Utama Rahardja was considered as high and able to respond the variable of external factors.</p>
format	article
author	Indah Widowati
author_facet	Indah Widowati
author_sort	Indah Widowati
title	Strategi Pengembangan Perusahaan Agroindustri (Studi Kasus PT Citra Rahardja Utama di Kecamatan Gamping Kabupaten Sleman)
title_short	Strategi Pengembangan Perusahaan Agroindustri (Studi Kasus PT Citra Rahardja Utama di Kecamatan Gamping Kabupaten Sleman)
title_full	Strategi Pengembangan Perusahaan Agroindustri (Studi Kasus PT Citra Rahardja Utama di Kecamatan Gamping Kabupaten Sleman)
title_fullStr	Strategi Pengembangan Perusahaan Agroindustri (Studi Kasus PT Citra Rahardja Utama di Kecamatan Gamping Kabupaten Sleman)
title_full_unstemmed	Strategi Pengembangan Perusahaan Agroindustri (Studi Kasus PT Citra Rahardja Utama di Kecamatan Gamping Kabupaten Sleman)
title_sort	strategi pengembangan perusahaan agroindustri (studi kasus pt citra rahardja utama di kecamatan gamping kabupaten sleman)
publisher	Universitas Muhammadiyah Yogyakarta
publishDate	2016
url	https://doaj.org/article/989d8eadb75e4ec38fa321d6d5b4cdd7
work_keys_str_mv	AT indahwidowati strategipengembanganperusahaanagroindustristudikasusptcitrarahardjautamadikecamatangampingkabupatensleman
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Strategi Pengembangan Perusahaan Agroindustri (Studi Kasus PT Citra Rahardja Utama di Kecamatan Gamping Kabupaten Sleman)

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