Consumer attitudinal dispositions: A missing link between socio-cultural phenomenon and purchase intention of foreign products: An empirical research on young Vietnamese consumers

The purpose of this research is to examine the influence of consumer attitudinal dispositions on purchase intention toward foreign products and to determine which socio-cultural phenomenon are responsible for the formation of those attitudes. In this study, we employed Structural Equation Modeling (...

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Autores principales: Nhu-Ty Nguyen, Thai-Ngoc Pham
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2021
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Acceso en línea:https://doaj.org/article/990365c2474c42e08af2ffd89a4bdbc3
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spelling oai:doaj.org-article:990365c2474c42e08af2ffd89a4bdbc32021-12-02T14:02:50ZConsumer attitudinal dispositions: A missing link between socio-cultural phenomenon and purchase intention of foreign products: An empirical research on young Vietnamese consumers2331-197510.1080/23311975.2021.1884345https://doaj.org/article/990365c2474c42e08af2ffd89a4bdbc32021-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2021.1884345https://doaj.org/toc/2331-1975The purpose of this research is to examine the influence of consumer attitudinal dispositions on purchase intention toward foreign products and to determine which socio-cultural phenomenon are responsible for the formation of those attitudes. In this study, we employed Structural Equation Modeling (SEM) version 20 to validate the research model using data collected from 400 young Vietnamese consumers. The results reveal that cosmopolitanism and xenocentrism attitudes have positive effect on consumer preference for foreign products. Furthermore, patriotism, wordmindedness, and materialism are indicated as antecedents of consumer ethnocentrism, cosmopolitanism, and xenocentrism, respectively. The roles of consumer attitudinal dispositions are highlighted to explain the relationship between socio-cultural phenomenon and young consumers’ purchase intention. Theoretical and managerial implications for academics and practitioner addressing on consumer attitudes in Vietnamese market are also discussed.Nhu-Ty NguyenThai-Ngoc PhamTaylor & Francis Grouparticlesocio-cultural phenomenonconsumer cosmopolitanismconsumer ethnocentrismconsumer xenocentrismpurchase intentionBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 8, Iss 1 (2021)
institution DOAJ
collection DOAJ
language EN
topic socio-cultural phenomenon
consumer cosmopolitanism
consumer ethnocentrism
consumer xenocentrism
purchase intention
Business
HF5001-6182
Management. Industrial management
HD28-70
spellingShingle socio-cultural phenomenon
consumer cosmopolitanism
consumer ethnocentrism
consumer xenocentrism
purchase intention
Business
HF5001-6182
Management. Industrial management
HD28-70
Nhu-Ty Nguyen
Thai-Ngoc Pham
Consumer attitudinal dispositions: A missing link between socio-cultural phenomenon and purchase intention of foreign products: An empirical research on young Vietnamese consumers
description The purpose of this research is to examine the influence of consumer attitudinal dispositions on purchase intention toward foreign products and to determine which socio-cultural phenomenon are responsible for the formation of those attitudes. In this study, we employed Structural Equation Modeling (SEM) version 20 to validate the research model using data collected from 400 young Vietnamese consumers. The results reveal that cosmopolitanism and xenocentrism attitudes have positive effect on consumer preference for foreign products. Furthermore, patriotism, wordmindedness, and materialism are indicated as antecedents of consumer ethnocentrism, cosmopolitanism, and xenocentrism, respectively. The roles of consumer attitudinal dispositions are highlighted to explain the relationship between socio-cultural phenomenon and young consumers’ purchase intention. Theoretical and managerial implications for academics and practitioner addressing on consumer attitudes in Vietnamese market are also discussed.
format article
author Nhu-Ty Nguyen
Thai-Ngoc Pham
author_facet Nhu-Ty Nguyen
Thai-Ngoc Pham
author_sort Nhu-Ty Nguyen
title Consumer attitudinal dispositions: A missing link between socio-cultural phenomenon and purchase intention of foreign products: An empirical research on young Vietnamese consumers
title_short Consumer attitudinal dispositions: A missing link between socio-cultural phenomenon and purchase intention of foreign products: An empirical research on young Vietnamese consumers
title_full Consumer attitudinal dispositions: A missing link between socio-cultural phenomenon and purchase intention of foreign products: An empirical research on young Vietnamese consumers
title_fullStr Consumer attitudinal dispositions: A missing link between socio-cultural phenomenon and purchase intention of foreign products: An empirical research on young Vietnamese consumers
title_full_unstemmed Consumer attitudinal dispositions: A missing link between socio-cultural phenomenon and purchase intention of foreign products: An empirical research on young Vietnamese consumers
title_sort consumer attitudinal dispositions: a missing link between socio-cultural phenomenon and purchase intention of foreign products: an empirical research on young vietnamese consumers
publisher Taylor & Francis Group
publishDate 2021
url https://doaj.org/article/990365c2474c42e08af2ffd89a4bdbc3
work_keys_str_mv AT nhutynguyen consumerattitudinaldispositionsamissinglinkbetweensocioculturalphenomenonandpurchaseintentionofforeignproductsanempiricalresearchonyoungvietnameseconsumers
AT thaingocpham consumerattitudinaldispositionsamissinglinkbetweensocioculturalphenomenonandpurchaseintentionofforeignproductsanempiricalresearchonyoungvietnameseconsumers
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