Consumer attitudinal dispositions: A missing link between socio-cultural phenomenon and purchase intention of foreign products: An empirical research on young Vietnamese consumers
The purpose of this research is to examine the influence of consumer attitudinal dispositions on purchase intention toward foreign products and to determine which socio-cultural phenomenon are responsible for the formation of those attitudes. In this study, we employed Structural Equation Modeling (...
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Taylor & Francis Group
2021
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oai:doaj.org-article:990365c2474c42e08af2ffd89a4bdbc32021-12-02T14:02:50ZConsumer attitudinal dispositions: A missing link between socio-cultural phenomenon and purchase intention of foreign products: An empirical research on young Vietnamese consumers2331-197510.1080/23311975.2021.1884345https://doaj.org/article/990365c2474c42e08af2ffd89a4bdbc32021-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2021.1884345https://doaj.org/toc/2331-1975The purpose of this research is to examine the influence of consumer attitudinal dispositions on purchase intention toward foreign products and to determine which socio-cultural phenomenon are responsible for the formation of those attitudes. In this study, we employed Structural Equation Modeling (SEM) version 20 to validate the research model using data collected from 400 young Vietnamese consumers. The results reveal that cosmopolitanism and xenocentrism attitudes have positive effect on consumer preference for foreign products. Furthermore, patriotism, wordmindedness, and materialism are indicated as antecedents of consumer ethnocentrism, cosmopolitanism, and xenocentrism, respectively. The roles of consumer attitudinal dispositions are highlighted to explain the relationship between socio-cultural phenomenon and young consumers’ purchase intention. Theoretical and managerial implications for academics and practitioner addressing on consumer attitudes in Vietnamese market are also discussed.Nhu-Ty NguyenThai-Ngoc PhamTaylor & Francis Grouparticlesocio-cultural phenomenonconsumer cosmopolitanismconsumer ethnocentrismconsumer xenocentrismpurchase intentionBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 8, Iss 1 (2021) |
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DOAJ |
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DOAJ |
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topic |
socio-cultural phenomenon consumer cosmopolitanism consumer ethnocentrism consumer xenocentrism purchase intention Business HF5001-6182 Management. Industrial management HD28-70 |
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socio-cultural phenomenon consumer cosmopolitanism consumer ethnocentrism consumer xenocentrism purchase intention Business HF5001-6182 Management. Industrial management HD28-70 Nhu-Ty Nguyen Thai-Ngoc Pham Consumer attitudinal dispositions: A missing link between socio-cultural phenomenon and purchase intention of foreign products: An empirical research on young Vietnamese consumers |
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The purpose of this research is to examine the influence of consumer attitudinal dispositions on purchase intention toward foreign products and to determine which socio-cultural phenomenon are responsible for the formation of those attitudes. In this study, we employed Structural Equation Modeling (SEM) version 20 to validate the research model using data collected from 400 young Vietnamese consumers. The results reveal that cosmopolitanism and xenocentrism attitudes have positive effect on consumer preference for foreign products. Furthermore, patriotism, wordmindedness, and materialism are indicated as antecedents of consumer ethnocentrism, cosmopolitanism, and xenocentrism, respectively. The roles of consumer attitudinal dispositions are highlighted to explain the relationship between socio-cultural phenomenon and young consumers’ purchase intention. Theoretical and managerial implications for academics and practitioner addressing on consumer attitudes in Vietnamese market are also discussed. |
format |
article |
author |
Nhu-Ty Nguyen Thai-Ngoc Pham |
author_facet |
Nhu-Ty Nguyen Thai-Ngoc Pham |
author_sort |
Nhu-Ty Nguyen |
title |
Consumer attitudinal dispositions: A missing link between socio-cultural phenomenon and purchase intention of foreign products: An empirical research on young Vietnamese consumers |
title_short |
Consumer attitudinal dispositions: A missing link between socio-cultural phenomenon and purchase intention of foreign products: An empirical research on young Vietnamese consumers |
title_full |
Consumer attitudinal dispositions: A missing link between socio-cultural phenomenon and purchase intention of foreign products: An empirical research on young Vietnamese consumers |
title_fullStr |
Consumer attitudinal dispositions: A missing link between socio-cultural phenomenon and purchase intention of foreign products: An empirical research on young Vietnamese consumers |
title_full_unstemmed |
Consumer attitudinal dispositions: A missing link between socio-cultural phenomenon and purchase intention of foreign products: An empirical research on young Vietnamese consumers |
title_sort |
consumer attitudinal dispositions: a missing link between socio-cultural phenomenon and purchase intention of foreign products: an empirical research on young vietnamese consumers |
publisher |
Taylor & Francis Group |
publishDate |
2021 |
url |
https://doaj.org/article/990365c2474c42e08af2ffd89a4bdbc3 |
work_keys_str_mv |
AT nhutynguyen consumerattitudinaldispositionsamissinglinkbetweensocioculturalphenomenonandpurchaseintentionofforeignproductsanempiricalresearchonyoungvietnameseconsumers AT thaingocpham consumerattitudinaldispositionsamissinglinkbetweensocioculturalphenomenonandpurchaseintentionofforeignproductsanempiricalresearchonyoungvietnameseconsumers |
_version_ |
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