Exploring the intersectionality of culture, sacrificial offering, and exploitative prosperity gospel rhetoric in Africa

Research has well documented the evidence of the growth of prosperity gospel churches across the globe, but there is a dearth of studies that investigate the interface between culture and exploitative rhetoric among African prosperity gospel ministers. Examining the concept of making sacrificial off...

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Autor principal:	Judith I. Udechukwu
Formato:	article
Lenguaje:	EN ES
Publicado:	Taylor & Francis Group 2021
Materias:	prosperity gospel culture africa sacrificial offering rhetoric Christianity BR1-1725
Acceso en línea:	https://doaj.org/article/99147cdff26044b1b40998f7e1c73a0e
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spelling	oai:doaj.org-article:99147cdff26044b1b40998f7e1c73a0e2021-11-11T14:23:43ZExploring the intersectionality of culture, sacrificial offering, and exploitative prosperity gospel rhetoric in Africa2375-32342375-324210.1080/23753234.2021.1957962https://doaj.org/article/99147cdff26044b1b40998f7e1c73a0e2021-07-01T00:00:00Zhttp://dx.doi.org/10.1080/23753234.2021.1957962https://doaj.org/toc/2375-3234https://doaj.org/toc/2375-3242Research has well documented the evidence of the growth of prosperity gospel churches across the globe, but there is a dearth of studies that investigate the interface between culture and exploitative rhetoric among African prosperity gospel ministers. Examining the concept of making sacrificial offerings in the traditional African context, I theorize that culture has significant influence on the exploitative power of prosperity gospel ministers by the following considerations: the African tradition of consulting oracles for solution to spiritual and physical problems, the cultural practice of making sacrificial offerings to the gods in exchange for favor, and the poor socio-economic condition of many prosperity gospel adherents in Africa. This study highlights the use of the rhetoric of spiritual engagement and liberation for audience manipulation, examines the idea of the pure gift, proposes some ethical questions that should govern the prosperity movement, and underscores the need for scholarly engagement.Judith I. UdechukwuTaylor & Francis Grouparticleprosperity gospelcultureafricasacrificial offeringrhetoricChristianityBR1-1725ENESChurch, Communication and Culture, Vol 6, Iss 2, Pp 267-284 (2021)
institution	DOAJ
collection	DOAJ
language	EN ES
topic	prosperity gospel culture africa sacrificial offering rhetoric Christianity BR1-1725
spellingShingle	prosperity gospel culture africa sacrificial offering rhetoric Christianity BR1-1725 Judith I. Udechukwu Exploring the intersectionality of culture, sacrificial offering, and exploitative prosperity gospel rhetoric in Africa
description	Research has well documented the evidence of the growth of prosperity gospel churches across the globe, but there is a dearth of studies that investigate the interface between culture and exploitative rhetoric among African prosperity gospel ministers. Examining the concept of making sacrificial offerings in the traditional African context, I theorize that culture has significant influence on the exploitative power of prosperity gospel ministers by the following considerations: the African tradition of consulting oracles for solution to spiritual and physical problems, the cultural practice of making sacrificial offerings to the gods in exchange for favor, and the poor socio-economic condition of many prosperity gospel adherents in Africa. This study highlights the use of the rhetoric of spiritual engagement and liberation for audience manipulation, examines the idea of the pure gift, proposes some ethical questions that should govern the prosperity movement, and underscores the need for scholarly engagement.
format	article
author	Judith I. Udechukwu
author_facet	Judith I. Udechukwu
author_sort	Judith I. Udechukwu
title	Exploring the intersectionality of culture, sacrificial offering, and exploitative prosperity gospel rhetoric in Africa
title_short	Exploring the intersectionality of culture, sacrificial offering, and exploitative prosperity gospel rhetoric in Africa
title_full	Exploring the intersectionality of culture, sacrificial offering, and exploitative prosperity gospel rhetoric in Africa
title_fullStr	Exploring the intersectionality of culture, sacrificial offering, and exploitative prosperity gospel rhetoric in Africa
title_full_unstemmed	Exploring the intersectionality of culture, sacrificial offering, and exploitative prosperity gospel rhetoric in Africa
title_sort	exploring the intersectionality of culture, sacrificial offering, and exploitative prosperity gospel rhetoric in africa
publisher	Taylor & Francis Group
publishDate	2021
url	https://doaj.org/article/99147cdff26044b1b40998f7e1c73a0e
work_keys_str_mv	AT judithiudechukwu exploringtheintersectionalityofculturesacrificialofferingandexploitativeprosperitygospelrhetoricinafrica
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Exploring the intersectionality of culture, sacrificial offering, and exploitative prosperity gospel rhetoric in Africa

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