Do caldeirão de culturas ao buffet de diversidade cultural: os usos das “brasilidades” como discurso na moda contemporânea
The article analyzes the transformation of representations of Brazil in the context of globalization. From a field research conducted among agents in charge of the creation and simultaneous globalization of the discourse about the existence of a “Brazilian fash- ion”, we could perceive current uses...
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Universidade do Vale do Rio dos Sinos (UNISINOS)
2014
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oai:doaj.org-article:9935a0f236d64bfebf7d4aff01179da92021-11-11T15:41:59ZDo caldeirão de culturas ao buffet de diversidade cultural: os usos das “brasilidades” como discurso na moda contemporânea2177-6229https://doaj.org/article/9935a0f236d64bfebf7d4aff01179da92014-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=93831121004https://doaj.org/toc/2177-6229The article analyzes the transformation of representations of Brazil in the context of globalization. From a field research conducted among agents in charge of the creation and simultaneous globalization of the discourse about the existence of a “Brazilian fash- ion”, we could perceive current uses of Brasilianness in global and market terms. Such uses reveal a passage from the “mestizo” to the “diverse” as the typical characteristic of Brazilianness, a notion that is now conceived in its plural form. This conception is based on a perspective that tries to enumerate differences rather than subsume them into a single type, since the enumeration of the so-called national diversity would be the most convenient posture to adopt within the world market of symbolic goods, in which the notion of “cultural diversity” currently takes prime position.Miqueli MichettiUniversidade do Vale do Rio dos Sinos (UNISINOS)articleglobalization and cultural diversityglobal fashion marketmiscegenation and diversitySocial SciencesHSocial sciences (General)H1-99PTCiências Sociais Unisinos, Vol 50, Iss 1, Pp 25-33 (2014) |
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DOAJ |
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DOAJ |
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PT |
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globalization and cultural diversity global fashion market miscegenation and diversity Social Sciences H Social sciences (General) H1-99 |
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globalization and cultural diversity global fashion market miscegenation and diversity Social Sciences H Social sciences (General) H1-99 Miqueli Michetti Do caldeirão de culturas ao buffet de diversidade cultural: os usos das “brasilidades” como discurso na moda contemporânea |
| description |
The article analyzes the transformation of representations of Brazil in the context of globalization. From a field research conducted among agents in charge of the creation and simultaneous globalization of the discourse about the existence of a “Brazilian fash- ion”, we could perceive current uses of Brasilianness in global and market terms. Such uses reveal a passage from the “mestizo” to the “diverse” as the typical characteristic of Brazilianness, a notion that is now conceived in its plural form. This conception is based on a perspective that tries to enumerate differences rather than subsume them into a single type, since the enumeration of the so-called national diversity would be the most convenient posture to adopt within the world market of symbolic goods, in which the notion of “cultural diversity” currently takes prime position. |
| format |
article |
| author |
Miqueli Michetti |
| author_facet |
Miqueli Michetti |
| author_sort |
Miqueli Michetti |
| title |
Do caldeirão de culturas ao buffet de diversidade cultural: os usos das “brasilidades” como discurso na moda contemporânea |
| title_short |
Do caldeirão de culturas ao buffet de diversidade cultural: os usos das “brasilidades” como discurso na moda contemporânea |
| title_full |
Do caldeirão de culturas ao buffet de diversidade cultural: os usos das “brasilidades” como discurso na moda contemporânea |
| title_fullStr |
Do caldeirão de culturas ao buffet de diversidade cultural: os usos das “brasilidades” como discurso na moda contemporânea |
| title_full_unstemmed |
Do caldeirão de culturas ao buffet de diversidade cultural: os usos das “brasilidades” como discurso na moda contemporânea |
| title_sort |
do caldeirão de culturas ao buffet de diversidade cultural: os usos das “brasilidades” como discurso na moda contemporânea |
| publisher |
Universidade do Vale do Rio dos Sinos (UNISINOS) |
| publishDate |
2014 |
| url |
https://doaj.org/article/9935a0f236d64bfebf7d4aff01179da9 |
| work_keys_str_mv |
AT miquelimichetti docaldeiraodeculturasaobuffetdediversidadeculturalosusosdasbrasilidadescomodiscursonamodacontemporanea |
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1718434165250064384 |