Main Points of Digital Agency Business Processes Management: Foodtech Sector Case

The research deals with the analytics of the features of business processes of a digital agency and the identification of promising aspects of digital marketing as a tool for B2B interaction in the Foodtech market. It is noted that the primary trend of the Foodtech sector deals with digital transfor...

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Autores principales:	Omelyanenko Elena, Tirto Teofilo, Volodin Dmitry, Omelyanenko Vitaliy, Kovtun Galina
Formato:	article
Lenguaje:	EN FR
Publicado:	EDP Sciences 2021
Materias:	foodtech sector digital agency business processes management digital transformation Social Sciences H
Acceso en línea:	https://doaj.org/article/993fe99608464d54a1a628217792cc12
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id	oai:doaj.org-article:993fe99608464d54a1a628217792cc12
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spelling	oai:doaj.org-article:993fe99608464d54a1a628217792cc122021-12-02T17:16:07ZMain Points of Digital Agency Business Processes Management: Foodtech Sector Case2261-242410.1051/shsconf/202112604004https://doaj.org/article/993fe99608464d54a1a628217792cc122021-01-01T00:00:00Zhttps://www.shs-conferences.org/articles/shsconf/pdf/2021/37/shsconf_sdppp2021_04004.pdfhttps://doaj.org/toc/2261-2424The research deals with the analytics of the features of business processes of a digital agency and the identification of promising aspects of digital marketing as a tool for B2B interaction in the Foodtech market. It is noted that the primary trend of the Foodtech sector deals with digital transformation. From the strategic point of view of creating a business model, it is necessary to understand that digital transformation involves the installation of modern hardware or software and fundamental changes in approaches to management, corporate culture, and communications. To increase the efficiency of the digital agency’s business model, the authors propose to consider digital marketing. The analysis of the effectiveness of the business model of the digital agency allowed us to identify the most problematic and, at the same time, promising components of the business model. Based on generalized approaches to business model management in the case of a digital agency in the design of relevant services, it is proposed to consider maximizing the speed and efficiency of business model transformation and minimizing the uncertainty of further digital service development based on customer relationship management.Omelyanenko ElenaTirto TeofiloVolodin DmitryOmelyanenko VitaliyKovtun GalinaEDP Sciencesarticlefoodtech sectordigital agencybusiness processes managementdigital transformationSocial SciencesHENFRSHS Web of Conferences, Vol 126, p 04004 (2021)
institution	DOAJ
collection	DOAJ
language	EN FR
topic	foodtech sector digital agency business processes management digital transformation Social Sciences H
spellingShingle	foodtech sector digital agency business processes management digital transformation Social Sciences H Omelyanenko Elena Tirto Teofilo Volodin Dmitry Omelyanenko Vitaliy Kovtun Galina Main Points of Digital Agency Business Processes Management: Foodtech Sector Case
description	The research deals with the analytics of the features of business processes of a digital agency and the identification of promising aspects of digital marketing as a tool for B2B interaction in the Foodtech market. It is noted that the primary trend of the Foodtech sector deals with digital transformation. From the strategic point of view of creating a business model, it is necessary to understand that digital transformation involves the installation of modern hardware or software and fundamental changes in approaches to management, corporate culture, and communications. To increase the efficiency of the digital agency’s business model, the authors propose to consider digital marketing. The analysis of the effectiveness of the business model of the digital agency allowed us to identify the most problematic and, at the same time, promising components of the business model. Based on generalized approaches to business model management in the case of a digital agency in the design of relevant services, it is proposed to consider maximizing the speed and efficiency of business model transformation and minimizing the uncertainty of further digital service development based on customer relationship management.
format	article
author	Omelyanenko Elena Tirto Teofilo Volodin Dmitry Omelyanenko Vitaliy Kovtun Galina
author_facet	Omelyanenko Elena Tirto Teofilo Volodin Dmitry Omelyanenko Vitaliy Kovtun Galina
author_sort	Omelyanenko Elena
title	Main Points of Digital Agency Business Processes Management: Foodtech Sector Case
title_short	Main Points of Digital Agency Business Processes Management: Foodtech Sector Case
title_full	Main Points of Digital Agency Business Processes Management: Foodtech Sector Case
title_fullStr	Main Points of Digital Agency Business Processes Management: Foodtech Sector Case
title_full_unstemmed	Main Points of Digital Agency Business Processes Management: Foodtech Sector Case
title_sort	main points of digital agency business processes management: foodtech sector case
publisher	EDP Sciences
publishDate	2021
url	https://doaj.org/article/993fe99608464d54a1a628217792cc12
work_keys_str_mv	AT omelyanenkoelena mainpointsofdigitalagencybusinessprocessesmanagementfoodtechsectorcase AT tirtoteofilo mainpointsofdigitalagencybusinessprocessesmanagementfoodtechsectorcase AT volodindmitry mainpointsofdigitalagencybusinessprocessesmanagementfoodtechsectorcase AT omelyanenkovitaliy mainpointsofdigitalagencybusinessprocessesmanagementfoodtechsectorcase AT kovtungalina mainpointsofdigitalagencybusinessprocessesmanagementfoodtechsectorcase
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Main Points of Digital Agency Business Processes Management: Foodtech Sector Case

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