Challenges for Collecting Questionnaire-Based Onsite Survey Data in a Niche Tourism Market Context: The Case of Wine Tourism in Rural Areas

Questionnaire-based surveys are among the most widespread data collection methods in tourism research. However, the special features of rural tourism, with frequently spontaneous, non-massive visitation patterns and sparse visitor numbers, pose challenges to onsite questionnaire administration. Rese...

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Autores principales:	Diana Cunha, Elisabeth Kastenholz, Bernard Lane
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	rural wine tourism visitors’ sample recruitment survey methodology onsite questionnaire administration participant observation Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/998b1d1ba40640839276b3a387dc24a0
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id	oai:doaj.org-article:998b1d1ba40640839276b3a387dc24a0
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spelling	oai:doaj.org-article:998b1d1ba40640839276b3a387dc24a02021-11-11T19:49:13ZChallenges for Collecting Questionnaire-Based Onsite Survey Data in a Niche Tourism Market Context: The Case of Wine Tourism in Rural Areas10.3390/su1321122512071-1050https://doaj.org/article/998b1d1ba40640839276b3a387dc24a02021-11-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/21/12251https://doaj.org/toc/2071-1050Questionnaire-based surveys are among the most widespread data collection methods in tourism research. However, the special features of rural tourism, with frequently spontaneous, non-massive visitation patterns and sparse visitor numbers, pose challenges to onsite questionnaire administration. Researchers must address these problems to make sample recruitment easier and more effective, while maintaining the goals of representativeness of population and data validity. Using the rural wine tourism context, this article identifies the major challenges for questionnaire-based onsite surveys and suggests best practice procedures. Challenges are discussed using three complementary perspectives: of the supply agents, of the research subjects (the visitors) and of the researchers. The article presents the theory and case study-inspired reflection on the potential strategies of overcoming these challenges and guaranteeing the largest possible number of visitors surveyed in contexts where visitors are few. The discussion includes the questionnaire’s characteristics; the physical setting of its administration; the researchers involved; the visitors approached; the social interactions and influences occurring during the process. Issues with the future use of alternative online forums are also discussed.Diana CunhaElisabeth KastenholzBernard LaneMDPI AGarticlerural wine tourismvisitors’ sample recruitmentsurvey methodologyonsite questionnaire administrationparticipant observationEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 12251, p 12251 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	rural wine tourism visitors’ sample recruitment survey methodology onsite questionnaire administration participant observation Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
spellingShingle	rural wine tourism visitors’ sample recruitment survey methodology onsite questionnaire administration participant observation Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Diana Cunha Elisabeth Kastenholz Bernard Lane Challenges for Collecting Questionnaire-Based Onsite Survey Data in a Niche Tourism Market Context: The Case of Wine Tourism in Rural Areas
description	Questionnaire-based surveys are among the most widespread data collection methods in tourism research. However, the special features of rural tourism, with frequently spontaneous, non-massive visitation patterns and sparse visitor numbers, pose challenges to onsite questionnaire administration. Researchers must address these problems to make sample recruitment easier and more effective, while maintaining the goals of representativeness of population and data validity. Using the rural wine tourism context, this article identifies the major challenges for questionnaire-based onsite surveys and suggests best practice procedures. Challenges are discussed using three complementary perspectives: of the supply agents, of the research subjects (the visitors) and of the researchers. The article presents the theory and case study-inspired reflection on the potential strategies of overcoming these challenges and guaranteeing the largest possible number of visitors surveyed in contexts where visitors are few. The discussion includes the questionnaire’s characteristics; the physical setting of its administration; the researchers involved; the visitors approached; the social interactions and influences occurring during the process. Issues with the future use of alternative online forums are also discussed.
format	article
author	Diana Cunha Elisabeth Kastenholz Bernard Lane
author_facet	Diana Cunha Elisabeth Kastenholz Bernard Lane
author_sort	Diana Cunha
title	Challenges for Collecting Questionnaire-Based Onsite Survey Data in a Niche Tourism Market Context: The Case of Wine Tourism in Rural Areas
title_short	Challenges for Collecting Questionnaire-Based Onsite Survey Data in a Niche Tourism Market Context: The Case of Wine Tourism in Rural Areas
title_full	Challenges for Collecting Questionnaire-Based Onsite Survey Data in a Niche Tourism Market Context: The Case of Wine Tourism in Rural Areas
title_fullStr	Challenges for Collecting Questionnaire-Based Onsite Survey Data in a Niche Tourism Market Context: The Case of Wine Tourism in Rural Areas
title_full_unstemmed	Challenges for Collecting Questionnaire-Based Onsite Survey Data in a Niche Tourism Market Context: The Case of Wine Tourism in Rural Areas
title_sort	challenges for collecting questionnaire-based onsite survey data in a niche tourism market context: the case of wine tourism in rural areas
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/998b1d1ba40640839276b3a387dc24a0
work_keys_str_mv	AT dianacunha challengesforcollectingquestionnairebasedonsitesurveydatainanichetourismmarketcontextthecaseofwinetourisminruralareas AT elisabethkastenholz challengesforcollectingquestionnairebasedonsitesurveydatainanichetourismmarketcontextthecaseofwinetourisminruralareas AT bernardlane challengesforcollectingquestionnairebasedonsitesurveydatainanichetourismmarketcontextthecaseofwinetourisminruralareas
_version_	1718431424524058624

Challenges for Collecting Questionnaire-Based Onsite Survey Data in a Niche Tourism Market Context: The Case of Wine Tourism in Rural Areas

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