Soft Power in Central Asia: Actors and Its Activities

Article considers theoretical aspects of soft power concept and its use by various actors in Central Asia. It is noted that scholars as well as practitioners are paying insufficient attention to such key concepts position J. Nye, as an attraction. As a result the efficiency of the use of soft power...

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Autor principal:	M. M. Lebedeva
Formato:	article
Lenguaje:	EN RU
Publicado:	MGIMO University Press 2014
Materias:	«мягкая сила» soft power central asia ngo russia usa eu china kazakhstan higher education International relations JZ2-6530
Acceso en línea:	https://doaj.org/article/9aca7547bde14ea8a859958d292931e6
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id	oai:doaj.org-article:9aca7547bde14ea8a859958d292931e6
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spelling	oai:doaj.org-article:9aca7547bde14ea8a859958d292931e62021-11-23T14:50:56ZSoft Power in Central Asia: Actors and Its Activities2071-81602541-909910.24833/2071-8160-2014-2-35-47-55https://doaj.org/article/9aca7547bde14ea8a859958d292931e62014-04-01T00:00:00Zhttps://www.vestnik.mgimo.ru/jour/article/view/62https://doaj.org/toc/2071-8160https://doaj.org/toc/2541-9099Article considers theoretical aspects of soft power concept and its use by various actors in Central Asia. It is noted that scholars as well as practitioners are paying insufficient attention to such key concepts position J. Nye, as an attraction. As a result the efficiency of the use of soft power is significantly reduced. It also shows that the attractiveness is not a universal characteristic. For this reason, attractiveness and hence soft power of different actors are different and aimed at different segments of the population. These differences lead to competition of actors, but they do not reduce interaction in the region to zero-sum game. Specific forms and directions of the soft power of Russia, the U.S., the EU and China in Central Asia are discussed. The article emphasizes that the Central Asian states are not just recipients of soft power of external actors, but also themselves form behavioral strategies that are attractive to others.M. M. LebedevaMGIMO University Pressarticle«мягкая сила»soft powercentral asiangorussiausaeuchinakazakhstanhigher educationInternational relationsJZ2-6530ENRUVestnik MGIMO-Universiteta, Vol 0, Iss 2(35), Pp 47-55 (2014)
institution	DOAJ
collection	DOAJ
language	EN RU
topic	«мягкая сила» soft power central asia ngo russia usa eu china kazakhstan higher education International relations JZ2-6530
spellingShingle	«мягкая сила» soft power central asia ngo russia usa eu china kazakhstan higher education International relations JZ2-6530 M. M. Lebedeva Soft Power in Central Asia: Actors and Its Activities
description	Article considers theoretical aspects of soft power concept and its use by various actors in Central Asia. It is noted that scholars as well as practitioners are paying insufficient attention to such key concepts position J. Nye, as an attraction. As a result the efficiency of the use of soft power is significantly reduced. It also shows that the attractiveness is not a universal characteristic. For this reason, attractiveness and hence soft power of different actors are different and aimed at different segments of the population. These differences lead to competition of actors, but they do not reduce interaction in the region to zero-sum game. Specific forms and directions of the soft power of Russia, the U.S., the EU and China in Central Asia are discussed. The article emphasizes that the Central Asian states are not just recipients of soft power of external actors, but also themselves form behavioral strategies that are attractive to others.
format	article
author	M. M. Lebedeva
author_facet	M. M. Lebedeva
author_sort	M. M. Lebedeva
title	Soft Power in Central Asia: Actors and Its Activities
title_short	Soft Power in Central Asia: Actors and Its Activities
title_full	Soft Power in Central Asia: Actors and Its Activities
title_fullStr	Soft Power in Central Asia: Actors and Its Activities
title_full_unstemmed	Soft Power in Central Asia: Actors and Its Activities
title_sort	soft power in central asia: actors and its activities
publisher	MGIMO University Press
publishDate	2014
url	https://doaj.org/article/9aca7547bde14ea8a859958d292931e6
work_keys_str_mv	AT mmlebedeva softpowerincentralasiaactorsanditsactivities
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Soft Power in Central Asia: Actors and Its Activities

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