Branding caliphate
Branding caliphate. ISIS, Al‑Baghdadi and the new era of global jihadism In Summer 2014 Abu Bakr al‑Baghdadi, the leader of the Islamic State of Iraq and Al‑Sham declared a caliphate in Iraq and Syria. By referring to the marketing technique of branding the author analyzes how the caliphate is cr...
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| Formato: | article |
| Lenguaje: | EN PL |
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Ksiegarnia Akademicka Publishing
2021
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| Acceso en línea: | https://doaj.org/article/9ae06f87110e47a7a4b64a8fd5b345e3 |
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