When the Customer and the Wine Shelf Meet: Factors of Ethnocentrism When Selecting a Bottle of Wine

This study examines the importance of wine characteristics when choosing wine, such as the shape and colour of the bottle, type of wine cork, information on the wine label, price and ethnocentrism. Three research questions were proposed in this paper. A quantitative online survey in the form of 458...

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Autores principales:	Vita Petek, Črtomir Rozman, Jasna Potočnik Topler
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	buying and selling wine wine consumer wine market wine label communication Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/9ae532ad59c14092955406a30df49e15
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spelling	oai:doaj.org-article:9ae532ad59c14092955406a30df49e152021-11-11T19:44:47ZWhen the Customer and the Wine Shelf Meet: Factors of Ethnocentrism When Selecting a Bottle of Wine10.3390/su1321120982071-1050https://doaj.org/article/9ae532ad59c14092955406a30df49e152021-11-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/21/12098https://doaj.org/toc/2071-1050This study examines the importance of wine characteristics when choosing wine, such as the shape and colour of the bottle, type of wine cork, information on the wine label, price and ethnocentrism. Three research questions were proposed in this paper. A quantitative online survey in the form of 458 participants was carried out in Slovenia. Participants were asked questions relating to their wine consumption behaviour. The results of this study show the Spearman’s correlation coefficient between ethnocentrism and country-of-origin importance. These findings benefit winemakers who want to improve their wine sales and learn what characteristics of the wine label are significant.Vita PetekČrtomir RozmanJasna Potočnik ToplerMDPI AGarticlebuying and selling winewine consumerwine marketwine labelcommunicationEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 12098, p 12098 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	buying and selling wine wine consumer wine market wine label communication Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
spellingShingle	buying and selling wine wine consumer wine market wine label communication Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Vita Petek Črtomir Rozman Jasna Potočnik Topler When the Customer and the Wine Shelf Meet: Factors of Ethnocentrism When Selecting a Bottle of Wine
description	This study examines the importance of wine characteristics when choosing wine, such as the shape and colour of the bottle, type of wine cork, information on the wine label, price and ethnocentrism. Three research questions were proposed in this paper. A quantitative online survey in the form of 458 participants was carried out in Slovenia. Participants were asked questions relating to their wine consumption behaviour. The results of this study show the Spearman’s correlation coefficient between ethnocentrism and country-of-origin importance. These findings benefit winemakers who want to improve their wine sales and learn what characteristics of the wine label are significant.
format	article
author	Vita Petek Črtomir Rozman Jasna Potočnik Topler
author_facet	Vita Petek Črtomir Rozman Jasna Potočnik Topler
author_sort	Vita Petek
title	When the Customer and the Wine Shelf Meet: Factors of Ethnocentrism When Selecting a Bottle of Wine
title_short	When the Customer and the Wine Shelf Meet: Factors of Ethnocentrism When Selecting a Bottle of Wine
title_full	When the Customer and the Wine Shelf Meet: Factors of Ethnocentrism When Selecting a Bottle of Wine
title_fullStr	When the Customer and the Wine Shelf Meet: Factors of Ethnocentrism When Selecting a Bottle of Wine
title_full_unstemmed	When the Customer and the Wine Shelf Meet: Factors of Ethnocentrism When Selecting a Bottle of Wine
title_sort	when the customer and the wine shelf meet: factors of ethnocentrism when selecting a bottle of wine
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/9ae532ad59c14092955406a30df49e15
work_keys_str_mv	AT vitapetek whenthecustomerandthewineshelfmeetfactorsofethnocentrismwhenselectingabottleofwine AT crtomirrozman whenthecustomerandthewineshelfmeetfactorsofethnocentrismwhenselectingabottleofwine AT jasnapotocniktopler whenthecustomerandthewineshelfmeetfactorsofethnocentrismwhenselectingabottleofwine
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When the Customer and the Wine Shelf Meet: Factors of Ethnocentrism When Selecting a Bottle of Wine

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