The role of digital marketing in mediating the effect of the COVID-19 pandemic and the intensity of competition on business performance

The role of digital marketing in mediating the effect of the COVID-19 pandemic and the intensity of competition on business performance

This study aims to explain the role of digital marketing adoption in mediating the effect of the COVID-19 pandemic and the intensity of competition on business performance, which is seen from the perspective of financial performance and non-financial performance. This research was conducted...

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Autores principales: I Gusti Ayu Ketut Giantari, Ni Nyoman Kerti Yasa, Herkulanus Bambang Suprasto, Putu Laksmita Dewi Rahmayanti
Formato: article
Lenguaje:EN
Publicado: Growing Science 2022
Materias:
Social Sciences
H
Management. Industrial management
HD28-70
Acceso en línea:https://doaj.org/article/9b8b1ef7c9734e23bbd5f5f3de5219cd
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