The role of digital marketing in mediating the effect of the COVID-19 pandemic and the intensity of competition on business performance
This study aims to explain the role of digital marketing adoption in mediating the effect of the COVID-19 pandemic and the intensity of competition on business performance, which is seen from the perspective of financial performance and non-financial performance. This research was conducted...
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| Auteurs principaux: | , , , |
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| Format: | article |
| Langue: | EN |
| Publié: |
Growing Science
2022
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| Sujets: | |
| Accès en ligne: | https://doaj.org/article/9b8b1ef7c9734e23bbd5f5f3de5219cd |
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