THE EFFECT OF HALAL AWARENESS AND FOOD INGREDIENTS ON CONSUMER INTERESTS OF CULINARY SEAFOOD BEACH TOURISM
This study aims to determine (1). The effect of halal awareness on consumer buying interest in coastal tourism seafood culinary SMEs. (2). The influence of foodstuffs on consumer buying interest in coastal tourism seafood culinary SMEs. And (3). The influence of halal awareness and foodstuffs on con...
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Islam Institut Agama Islam Negeri Sultan Maulana Hasanuddin
2021
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oai:doaj.org-article:9ba02fe44e384653b66bfa2dc81f47d22021-11-12T07:50:33ZTHE EFFECT OF HALAL AWARENESS AND FOOD INGREDIENTS ON CONSUMER INTERESTS OF CULINARY SEAFOOD BEACH TOURISM2085-36962541-412710.32678/ijei.v12i1.273https://doaj.org/article/9ba02fe44e384653b66bfa2dc81f47d22021-07-01T00:00:00Zhttps://journal.islamiconomic.or.id/index.php/ijei/article/view/273https://doaj.org/toc/2085-3696https://doaj.org/toc/2541-4127This study aims to determine (1). The effect of halal awareness on consumer buying interest in coastal tourism seafood culinary SMEs. (2). The influence of foodstuffs on consumer buying interest in coastal tourism seafood culinary SMEs. And (3). The influence of halal awareness and foodstuffs on consumer buying interest in coastal tourism seafood culinary SMEs. The object of this research is the culinary consumers of Seafood Kedaikita in Gope beach. The research method used is a quantitative method. The data collection method used a questionnaire. Data were analyzed using multiple linear regression method. The results of this study indicate that (1). Halal awareness affects the buying interest of consumers of beach tourism culinary SMEs. Shown by the value of t is greater than t table (6,851 1. 668) and the significance value is smaller than the alpha value (0.000 0.05) (2). Foodstuffs affect consumer buying interest in coastal tourism culinary SMEs. Shown by the value of t count greater than t table (5.784 1.668) and the significance value is smaller than the alpha value (0.000 0.05). (3). Halal awareness and food ingredients have a positive and significant effect on the purchase interest of consumers of coastal tourism culinary SMEs. Shown by the value of F count greater than F table (32,930 3.12) and the significance value is smaller than the alpha value (0.000 0.05) 0.05). (3). Halal awareness and food ingredients have a positive and significant effect on the purchase interest of consumers of coastal tourism culinary SMEs. Shown by the value of F count greater than F table (32,930 3.12) and the significance value is smaller than the alpha value (0.000 0.05) 0.05). (3). Halal awareness and foodstuffs have a positive and significant effect on the purchase interest of consumers of coastal tourism culinary SMEs. Shown by the value of F count greater than F table (32,930 3.12) and the significance value is smaller than the alpha value (0.000 0.05)Najmudin NajmudinSyihabudin SyihabudinAhmad FatoniIslam Institut Agama Islam Negeri Sultan Maulana Hasanuddinarticlefood ingredientshalal awarenesspurchase interest.IslamBP1-253Economics as a scienceHB71-74IDIslamiconomic: Jurnal Ekonomi Islam, Vol 12, Iss 1 (2021) |
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food ingredients halal awareness purchase interest. Islam BP1-253 Economics as a science HB71-74 |
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food ingredients halal awareness purchase interest. Islam BP1-253 Economics as a science HB71-74 Najmudin Najmudin Syihabudin Syihabudin Ahmad Fatoni THE EFFECT OF HALAL AWARENESS AND FOOD INGREDIENTS ON CONSUMER INTERESTS OF CULINARY SEAFOOD BEACH TOURISM |
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This study aims to determine (1). The effect of halal awareness on consumer buying interest in coastal tourism seafood culinary SMEs. (2). The influence of foodstuffs on consumer buying interest in coastal tourism seafood culinary SMEs. And (3). The influence of halal awareness and foodstuffs on consumer buying interest in coastal tourism seafood culinary SMEs. The object of this research is the culinary consumers of Seafood Kedaikita in Gope beach. The research method used is a quantitative method. The data collection method used a questionnaire. Data were analyzed using multiple linear regression method. The results of this study indicate that (1). Halal awareness affects the buying interest of consumers of beach tourism culinary SMEs. Shown by the value of t is greater than t table (6,851 1. 668) and the significance value is smaller than the alpha value (0.000 0.05) (2). Foodstuffs affect consumer buying interest in coastal tourism culinary SMEs. Shown by the value of t count greater than t table (5.784 1.668) and the significance value is smaller than the alpha value (0.000 0.05). (3). Halal awareness and food ingredients have a positive and significant effect on the purchase interest of consumers of coastal tourism culinary SMEs. Shown by the value of F count greater than F table (32,930 3.12) and the significance value is smaller than the alpha value (0.000 0.05) 0.05). (3). Halal awareness and food ingredients have a positive and significant effect on the purchase interest of consumers of coastal tourism culinary SMEs. Shown by the value of F count greater than F table (32,930 3.12) and the significance value is smaller than the alpha value (0.000 0.05) 0.05). (3). Halal awareness and foodstuffs have a positive and significant effect on the purchase interest of consumers of coastal tourism culinary SMEs. Shown by the value of F count greater than F table (32,930 3.12) and the significance value is smaller than the alpha value (0.000 0.05) |
format |
article |
author |
Najmudin Najmudin Syihabudin Syihabudin Ahmad Fatoni |
author_facet |
Najmudin Najmudin Syihabudin Syihabudin Ahmad Fatoni |
author_sort |
Najmudin Najmudin |
title |
THE EFFECT OF HALAL AWARENESS AND FOOD INGREDIENTS ON CONSUMER INTERESTS OF CULINARY SEAFOOD BEACH TOURISM |
title_short |
THE EFFECT OF HALAL AWARENESS AND FOOD INGREDIENTS ON CONSUMER INTERESTS OF CULINARY SEAFOOD BEACH TOURISM |
title_full |
THE EFFECT OF HALAL AWARENESS AND FOOD INGREDIENTS ON CONSUMER INTERESTS OF CULINARY SEAFOOD BEACH TOURISM |
title_fullStr |
THE EFFECT OF HALAL AWARENESS AND FOOD INGREDIENTS ON CONSUMER INTERESTS OF CULINARY SEAFOOD BEACH TOURISM |
title_full_unstemmed |
THE EFFECT OF HALAL AWARENESS AND FOOD INGREDIENTS ON CONSUMER INTERESTS OF CULINARY SEAFOOD BEACH TOURISM |
title_sort |
effect of halal awareness and food ingredients on consumer interests of culinary seafood beach tourism |
publisher |
Islam Institut Agama Islam Negeri Sultan Maulana Hasanuddin |
publishDate |
2021 |
url |
https://doaj.org/article/9ba02fe44e384653b66bfa2dc81f47d2 |
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