The Veil Unveiled
Finally, the study ofhijab has come of age. After Shirazi's book, no one will be able to argue that "the" hijab means any one thing divorced from its context. In six chapters, Shirazi investigates the "semantic versatility of the veil" in western popular culture, Saudi adve...
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International Institute of Islamic Thought
2002
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oai:doaj.org-article:9c176b2d6b2049b1afa3539cc9c66e742021-12-02T17:49:45ZThe Veil Unveiled10.35632/ajis.v19i4.19002690-37332690-3741https://doaj.org/article/9c176b2d6b2049b1afa3539cc9c66e742002-10-01T00:00:00Zhttps://www.ajis.org/index.php/ajiss/article/view/1900https://doaj.org/toc/2690-3733https://doaj.org/toc/2690-3741 Finally, the study ofhijab has come of age. After Shirazi's book, no one will be able to argue that "the" hijab means any one thing divorced from its context. In six chapters, Shirazi investigates the "semantic versatility of the veil" in western popular culture, Saudi advertising, Iranian and Indian poetry and films, and for Iranian, Iraqi, and UAE women soldiers. Not surprisingly, the veil means different things in different contexts, and Shirazi's book is a rich study of this diversity. She reinforces her arguments by the wealth of photographs that depict veiled women in multiple contexts. Just how different the veil's semantics can be is highlighted in chapter I: "Veiled lmages in Advertising." ln this fascinating comparative study of the veil's use in western and Saudi advertising, Shirazi shows that its meaning in an ad depends on the target audience. So when advertisers target western middle-class male consumers, the veil is presented as an exotic and sexualizing piece of cloth. In a 1996 commercial for Chrysler's Jeep Cherokee shot in Morocco, a veiled woman is seen smiling and admiring the Jeep-sending the message that "if he buys the Jeep . . . He may even win the admiration of the most inaccessible of women, the woman with the veil." Western exotica, ... Katherine BullockInternational Institute of Islamic ThoughtarticleIslamBP1-253ENAmerican Journal of Islam and Society, Vol 19, Iss 4 (2002) |
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DOAJ |
| collection |
DOAJ |
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EN |
| topic |
Islam BP1-253 |
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Islam BP1-253 Katherine Bullock The Veil Unveiled |
| description |
Finally, the study ofhijab has come of age. After Shirazi's book, no one will
be able to argue that "the" hijab means any one thing divorced from its context.
In six chapters, Shirazi investigates the "semantic versatility of the
veil" in western popular culture, Saudi advertising, Iranian and Indian poetry
and films, and for Iranian, Iraqi, and UAE women soldiers. Not surprisingly,
the veil means different things in different contexts, and Shirazi's
book is a rich study of this diversity. She reinforces her arguments by the
wealth of photographs that depict veiled women in multiple contexts.
Just how different the veil's semantics can be is highlighted in chapter I:
"Veiled lmages in Advertising." ln this fascinating comparative study of the
veil's use in western and Saudi advertising, Shirazi shows that its meaning in
an ad depends on the target audience. So when advertisers target western
middle-class male consumers, the veil is presented as an exotic and sexualizing
piece of cloth. In a 1996 commercial for Chrysler's Jeep Cherokee shot
in Morocco, a veiled woman is seen smiling and admiring the Jeep-sending
the message that "if he buys the Jeep . . . He may even win the admiration of
the most inaccessible of women, the woman with the veil." Western exotica, ...
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| format |
article |
| author |
Katherine Bullock |
| author_facet |
Katherine Bullock |
| author_sort |
Katherine Bullock |
| title |
The Veil Unveiled |
| title_short |
The Veil Unveiled |
| title_full |
The Veil Unveiled |
| title_fullStr |
The Veil Unveiled |
| title_full_unstemmed |
The Veil Unveiled |
| title_sort |
veil unveiled |
| publisher |
International Institute of Islamic Thought |
| publishDate |
2002 |
| url |
https://doaj.org/article/9c176b2d6b2049b1afa3539cc9c66e74 |
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AT katherinebullock theveilunveiled AT katherinebullock veilunveiled |
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