THE IMPACT OF MARKETING STRATEGY ON COMPANY EFFICIENCY AND PROFITABILITY
Properly selected strategic benchmarks and target indicators of development, as well as the corresponding marketing strategy of the company will successfully affect its financial standing and profit. PIMS model (Profit Impact on Marketing Strategy) is a prototype of target analysis of company factor...
Enregistré dans:
| Auteur principal: | |
|---|---|
| Format: | article |
| Langue: | RU |
| Publié: |
Plekhanov Russian University of Economics
2017
|
| Sujets: | |
| Accès en ligne: | https://doaj.org/article/9c22f5e65af445cdbda2a318ccdd8558 |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|