Assessment of influencer’s effects on customers’ online purchasing behavior in Vietnam
Today, the development of the Internet and social networks has changed the lives of human beings. The ability of these technologies to connect people in real-time expands the influence of some people in the community. Therefore, this study is conducted to test whether customers change purchasing beh...
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| Autores principales: | , , , , , |
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/9c393c51f0a54b39add19a1831f04eb3 |
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