Why Low-Carbon Publicity Effect Limits? The Role of Heterogeneous Intention in Reducing Household Energy Consumption

Low-carbon knowledge is seen as having a key role in interfering with household energy consumption behaviors by wide consensus from political and academic areas. Whether low-carbon publicity will help to reduce household energy consumption is still in dispute. By constructing an integrated knowledge...

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Autores principales:	Jin Zhang, Lianrui Ma, Jinkai Li
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	household energy behavior rapid urbanization areas structural equation model Technology T
Acceso en línea:	https://doaj.org/article/9c94df80c52a455eb61eb7895406a50b
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id	oai:doaj.org-article:9c94df80c52a455eb61eb7895406a50b
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spelling	oai:doaj.org-article:9c94df80c52a455eb61eb7895406a50b2021-11-25T17:27:27ZWhy Low-Carbon Publicity Effect Limits? The Role of Heterogeneous Intention in Reducing Household Energy Consumption10.3390/en142276341996-1073https://doaj.org/article/9c94df80c52a455eb61eb7895406a50b2021-11-01T00:00:00Zhttps://www.mdpi.com/1996-1073/14/22/7634https://doaj.org/toc/1996-1073Low-carbon knowledge is seen as having a key role in interfering with household energy consumption behaviors by wide consensus from political and academic areas. Whether low-carbon publicity will help to reduce household energy consumption is still in dispute. By constructing an integrated knowledge-intention-behavior model and using 1335 detailed survey questionnaires of household energy behavior in Henan Province, the central area in China, this paper finds that in the developing area low-carbon knowledge or publicity cannot positively impact household energy-saving behavior even if mediated by energy awareness and energy-saving attitudes. Low-carbon knowledge does improve energy-saving attitude and attitude does not decrease household energy consumption directly. Familiarity with particular energy-saving knowledge would decrease the household energy consumption but not significantly in the statistics. Path analysis unfolds the reason that the heterogeneous effects of purchase-based intention and habitual intention explain energy consumption behavior. Subgroup analysis supports those economic factors of income and energy prices play key roles in explaining such household energy consumption behavior in the rapid urbanization area. This paper gives new evidence on the residential energy-saving behavior intervention among developing areas.Jin ZhangLianrui MaJinkai LiMDPI AGarticlehousehold energy behaviorrapid urbanization areasstructural equation modelTechnologyTENEnergies, Vol 14, Iss 7634, p 7634 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	household energy behavior rapid urbanization areas structural equation model Technology T
spellingShingle	household energy behavior rapid urbanization areas structural equation model Technology T Jin Zhang Lianrui Ma Jinkai Li Why Low-Carbon Publicity Effect Limits? The Role of Heterogeneous Intention in Reducing Household Energy Consumption
description	Low-carbon knowledge is seen as having a key role in interfering with household energy consumption behaviors by wide consensus from political and academic areas. Whether low-carbon publicity will help to reduce household energy consumption is still in dispute. By constructing an integrated knowledge-intention-behavior model and using 1335 detailed survey questionnaires of household energy behavior in Henan Province, the central area in China, this paper finds that in the developing area low-carbon knowledge or publicity cannot positively impact household energy-saving behavior even if mediated by energy awareness and energy-saving attitudes. Low-carbon knowledge does improve energy-saving attitude and attitude does not decrease household energy consumption directly. Familiarity with particular energy-saving knowledge would decrease the household energy consumption but not significantly in the statistics. Path analysis unfolds the reason that the heterogeneous effects of purchase-based intention and habitual intention explain energy consumption behavior. Subgroup analysis supports those economic factors of income and energy prices play key roles in explaining such household energy consumption behavior in the rapid urbanization area. This paper gives new evidence on the residential energy-saving behavior intervention among developing areas.
format	article
author	Jin Zhang Lianrui Ma Jinkai Li
author_facet	Jin Zhang Lianrui Ma Jinkai Li
author_sort	Jin Zhang
title	Why Low-Carbon Publicity Effect Limits? The Role of Heterogeneous Intention in Reducing Household Energy Consumption
title_short	Why Low-Carbon Publicity Effect Limits? The Role of Heterogeneous Intention in Reducing Household Energy Consumption
title_full	Why Low-Carbon Publicity Effect Limits? The Role of Heterogeneous Intention in Reducing Household Energy Consumption
title_fullStr	Why Low-Carbon Publicity Effect Limits? The Role of Heterogeneous Intention in Reducing Household Energy Consumption
title_full_unstemmed	Why Low-Carbon Publicity Effect Limits? The Role of Heterogeneous Intention in Reducing Household Energy Consumption
title_sort	why low-carbon publicity effect limits? the role of heterogeneous intention in reducing household energy consumption
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/9c94df80c52a455eb61eb7895406a50b
work_keys_str_mv	AT jinzhang whylowcarbonpublicityeffectlimitstheroleofheterogeneousintentioninreducinghouseholdenergyconsumption AT lianruima whylowcarbonpublicityeffectlimitstheroleofheterogeneousintentioninreducinghouseholdenergyconsumption AT jinkaili whylowcarbonpublicityeffectlimitstheroleofheterogeneousintentioninreducinghouseholdenergyconsumption
_version_	1718412364606341120

Why Low-Carbon Publicity Effect Limits? The Role of Heterogeneous Intention in Reducing Household Energy Consumption

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