Influence of self-service technology (SST) service quality dimensions as a second-order factor on perceived value and customer satisfaction in a mobile banking application
Banks offer technology-based self-service banking such as mobile banking applications to keep up with technological advancement. The usage of this application requires quality service delivery. However, there is a dearth of literature on post-adoption and service quality assessment of mobile banking...
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Taylor & Francis Group
2020
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oai:doaj.org-article:9cacd80c49f64caf8be907af5a357bdf2021-12-02T15:59:47ZInfluence of self-service technology (SST) service quality dimensions as a second-order factor on perceived value and customer satisfaction in a mobile banking application2331-197510.1080/23311975.2020.1794241https://doaj.org/article/9cacd80c49f64caf8be907af5a357bdf2020-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2020.1794241https://doaj.org/toc/2331-1975Banks offer technology-based self-service banking such as mobile banking applications to keep up with technological advancement. The usage of this application requires quality service delivery. However, there is a dearth of literature on post-adoption and service quality assessment of mobile banking applications. Therefore, the main objective of this study is to assess if the Self-Service Technology service quality (SSTQUAL) dimensio ns influence the perceived value and customer satisfaction in mobile banking applications. The data was gathered from 200 users of mobile banking. Data analysis was carried out with Structural Equation Modelling (SEM) using AMOS. Service quality is a second-order factor composed of seven first-order factors of quality dimensions. The findings of this study reveal that service quality significantly influences the perceived value and customer satisfaction. These findings provide insights for banks and mobile application providers to develop strategies that will enhance customer experience, perceived value, and customer satisfaction.Myra V. De LeonRinggold P. AtienzaDaniel SusiloTaylor & Francis Grouparticleservice qualitystructural equation modelingperceived valuecustomer satisfactionBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 7, Iss 1 (2020) |
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service quality structural equation modeling perceived value customer satisfaction Business HF5001-6182 Management. Industrial management HD28-70 |
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service quality structural equation modeling perceived value customer satisfaction Business HF5001-6182 Management. Industrial management HD28-70 Myra V. De Leon Ringgold P. Atienza Daniel Susilo Influence of self-service technology (SST) service quality dimensions as a second-order factor on perceived value and customer satisfaction in a mobile banking application |
description |
Banks offer technology-based self-service banking such as mobile banking applications to keep up with technological advancement. The usage of this application requires quality service delivery. However, there is a dearth of literature on post-adoption and service quality assessment of mobile banking applications. Therefore, the main objective of this study is to assess if the Self-Service Technology service quality (SSTQUAL) dimensio ns influence the perceived value and customer satisfaction in mobile banking applications. The data was gathered from 200 users of mobile banking. Data analysis was carried out with Structural Equation Modelling (SEM) using AMOS. Service quality is a second-order factor composed of seven first-order factors of quality dimensions. The findings of this study reveal that service quality significantly influences the perceived value and customer satisfaction. These findings provide insights for banks and mobile application providers to develop strategies that will enhance customer experience, perceived value, and customer satisfaction. |
format |
article |
author |
Myra V. De Leon Ringgold P. Atienza Daniel Susilo |
author_facet |
Myra V. De Leon Ringgold P. Atienza Daniel Susilo |
author_sort |
Myra V. De Leon |
title |
Influence of self-service technology (SST) service quality dimensions as a second-order factor on perceived value and customer satisfaction in a mobile banking application |
title_short |
Influence of self-service technology (SST) service quality dimensions as a second-order factor on perceived value and customer satisfaction in a mobile banking application |
title_full |
Influence of self-service technology (SST) service quality dimensions as a second-order factor on perceived value and customer satisfaction in a mobile banking application |
title_fullStr |
Influence of self-service technology (SST) service quality dimensions as a second-order factor on perceived value and customer satisfaction in a mobile banking application |
title_full_unstemmed |
Influence of self-service technology (SST) service quality dimensions as a second-order factor on perceived value and customer satisfaction in a mobile banking application |
title_sort |
influence of self-service technology (sst) service quality dimensions as a second-order factor on perceived value and customer satisfaction in a mobile banking application |
publisher |
Taylor & Francis Group |
publishDate |
2020 |
url |
https://doaj.org/article/9cacd80c49f64caf8be907af5a357bdf |
work_keys_str_mv |
AT myravdeleon influenceofselfservicetechnologysstservicequalitydimensionsasasecondorderfactoronperceivedvalueandcustomersatisfactioninamobilebankingapplication AT ringgoldpatienza influenceofselfservicetechnologysstservicequalitydimensionsasasecondorderfactoronperceivedvalueandcustomersatisfactioninamobilebankingapplication AT danielsusilo influenceofselfservicetechnologysstservicequalitydimensionsasasecondorderfactoronperceivedvalueandcustomersatisfactioninamobilebankingapplication |
_version_ |
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