Competencies and Interactions in Design Management

The inclusion of design in corporate strategies has been a recurring research theme, and organizations are using it as strategic element for gaining competitive advantage in the long term. Thus, it becomes evident the need to manage design activities, making use of concept...

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Autores principales: Cláudia de Souza Libânio, Fernando Gonçalves Amaral
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Lenguaje:EN
PT
Publicado: FUCAPE Business School 2016
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Acceso en línea:https://doaj.org/article/9cc9a02164c04f16bfa3d9d52a8ff58a
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spelling oai:doaj.org-article:9cc9a02164c04f16bfa3d9d52a8ff58a2021-11-11T15:48:07ZCompetencies and Interactions in Design Management1807-734Xhttps://doaj.org/article/9cc9a02164c04f16bfa3d9d52a8ff58a2016-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=123048011002https://doaj.org/toc/1807-734XThe inclusion of design in corporate strategies has been a recurring research theme, and organizations are using it as strategic element for gaining competitive advantage in the long term. Thus, it becomes evident the need to manage design activities, making use of concepts related to competencies, learning, dynamic capabilities and other aspects. Therefore, this paper aims at investigating what experts think about design management and competencies, joints and intervenient factors in Brazilian fashion industry. In addition, this ar ticle aimed at knowing how design teams are structured and the relationship of these with the organization. The methodology was exploratory, qualitative, through in - depth interviews with ten designers working in Brazilian firms in the fashion industry and four specialists in fashion design. We identify phases and activities of design professional, which are decisive for the design management occurrence in enterprises in apparel industry, identifying the coworkers at each stage of this process.Cláudia de Souza LibânioFernando Gonçalves AmaralFUCAPE Business Schoolarticledesign managementcompetenciesinteractionsteamworkdesign strategyBusinessHF5001-6182ENPTBBR: Brazilian Business Review, Vol 13, Iss 6, Pp 191-209 (2016)
institution DOAJ
collection DOAJ
language EN
PT
topic design management
competencies
interactions
teamwork
design strategy
Business
HF5001-6182
spellingShingle design management
competencies
interactions
teamwork
design strategy
Business
HF5001-6182
Cláudia de Souza Libânio
Fernando Gonçalves Amaral
Competencies and Interactions in Design Management
description The inclusion of design in corporate strategies has been a recurring research theme, and organizations are using it as strategic element for gaining competitive advantage in the long term. Thus, it becomes evident the need to manage design activities, making use of concepts related to competencies, learning, dynamic capabilities and other aspects. Therefore, this paper aims at investigating what experts think about design management and competencies, joints and intervenient factors in Brazilian fashion industry. In addition, this ar ticle aimed at knowing how design teams are structured and the relationship of these with the organization. The methodology was exploratory, qualitative, through in - depth interviews with ten designers working in Brazilian firms in the fashion industry and four specialists in fashion design. We identify phases and activities of design professional, which are decisive for the design management occurrence in enterprises in apparel industry, identifying the coworkers at each stage of this process.
format article
author Cláudia de Souza Libânio
Fernando Gonçalves Amaral
author_facet Cláudia de Souza Libânio
Fernando Gonçalves Amaral
author_sort Cláudia de Souza Libânio
title Competencies and Interactions in Design Management
title_short Competencies and Interactions in Design Management
title_full Competencies and Interactions in Design Management
title_fullStr Competencies and Interactions in Design Management
title_full_unstemmed Competencies and Interactions in Design Management
title_sort competencies and interactions in design management
publisher FUCAPE Business School
publishDate 2016
url https://doaj.org/article/9cc9a02164c04f16bfa3d9d52a8ff58a
work_keys_str_mv AT claudiadesouzalibanio competenciesandinteractionsindesignmanagement
AT fernandogoncalvesamaral competenciesandinteractionsindesignmanagement
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