Competencies and Interactions in Design Management
The inclusion of design in corporate strategies has been a recurring research theme, and organizations are using it as strategic element for gaining competitive advantage in the long term. Thus, it becomes evident the need to manage design activities, making use of concept...
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FUCAPE Business School
2016
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oai:doaj.org-article:9cc9a02164c04f16bfa3d9d52a8ff58a2021-11-11T15:48:07ZCompetencies and Interactions in Design Management1807-734Xhttps://doaj.org/article/9cc9a02164c04f16bfa3d9d52a8ff58a2016-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=123048011002https://doaj.org/toc/1807-734XThe inclusion of design in corporate strategies has been a recurring research theme, and organizations are using it as strategic element for gaining competitive advantage in the long term. Thus, it becomes evident the need to manage design activities, making use of concepts related to competencies, learning, dynamic capabilities and other aspects. Therefore, this paper aims at investigating what experts think about design management and competencies, joints and intervenient factors in Brazilian fashion industry. In addition, this ar ticle aimed at knowing how design teams are structured and the relationship of these with the organization. The methodology was exploratory, qualitative, through in - depth interviews with ten designers working in Brazilian firms in the fashion industry and four specialists in fashion design. We identify phases and activities of design professional, which are decisive for the design management occurrence in enterprises in apparel industry, identifying the coworkers at each stage of this process.Cláudia de Souza LibânioFernando Gonçalves AmaralFUCAPE Business Schoolarticledesign managementcompetenciesinteractionsteamworkdesign strategyBusinessHF5001-6182ENPTBBR: Brazilian Business Review, Vol 13, Iss 6, Pp 191-209 (2016) |
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design management competencies interactions teamwork design strategy Business HF5001-6182 |
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design management competencies interactions teamwork design strategy Business HF5001-6182 Cláudia de Souza Libânio Fernando Gonçalves Amaral Competencies and Interactions in Design Management |
description |
The inclusion of design in corporate strategies has been a recurring research theme, and organizations are using it as strategic element for gaining competitive advantage in the long term. Thus, it becomes evident the need to manage design activities, making use of concepts related to competencies, learning, dynamic capabilities and other aspects. Therefore, this paper aims at investigating what experts think about design management and competencies, joints and intervenient factors in Brazilian fashion industry. In addition, this ar ticle aimed at knowing how design teams are structured and the relationship of these with the organization. The methodology was exploratory, qualitative, through in - depth interviews with ten designers working in Brazilian firms in the fashion industry and four specialists in fashion design. We identify phases and activities of design professional, which are decisive for the design management occurrence in enterprises in apparel industry, identifying the coworkers at each stage of this process. |
format |
article |
author |
Cláudia de Souza Libânio Fernando Gonçalves Amaral |
author_facet |
Cláudia de Souza Libânio Fernando Gonçalves Amaral |
author_sort |
Cláudia de Souza Libânio |
title |
Competencies and Interactions in Design Management |
title_short |
Competencies and Interactions in Design Management |
title_full |
Competencies and Interactions in Design Management |
title_fullStr |
Competencies and Interactions in Design Management |
title_full_unstemmed |
Competencies and Interactions in Design Management |
title_sort |
competencies and interactions in design management |
publisher |
FUCAPE Business School |
publishDate |
2016 |
url |
https://doaj.org/article/9cc9a02164c04f16bfa3d9d52a8ff58a |
work_keys_str_mv |
AT claudiadesouzalibanio competenciesandinteractionsindesignmanagement AT fernandogoncalvesamaral competenciesandinteractionsindesignmanagement |
_version_ |
1718433907493306368 |