USER EXPERIENCE AND OPPORTUNITIES IN THE USE OF VOICE ASSISTANTS IN INTERACTIVE MARKETING COMMUNICATIONS: AMAZON ALEXA, GOOGLE HOME, APPLE SIRI, YANDEX ALICE

The emergence, development, problems, prospects and statistics of the use of voice assistants in interactive marketing communications have been considered. The use of voice assistants as an interface of interaction with electronic equipment is a new, dynamically developing trend, covering all sphere...

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Autor principal:	L. G. Akhmaeva
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2020
Materias:	marketing advertising interactive marketing communications voice assistants advertising integrations promotion methods voice control voice input Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/9d45c521d70747359e90d6a01de2c972
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id	oai:doaj.org-article:9d45c521d70747359e90d6a01de2c972
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spelling	oai:doaj.org-article:9d45c521d70747359e90d6a01de2c9722021-12-03T07:43:32ZUSER EXPERIENCE AND OPPORTUNITIES IN THE USE OF VOICE ASSISTANTS IN INTERACTIVE MARKETING COMMUNICATIONS: AMAZON ALEXA, GOOGLE HOME, APPLE SIRI, YANDEX ALICE1816-42772686-841510.26425/1816-4277-2020-5-49-57https://doaj.org/article/9d45c521d70747359e90d6a01de2c9722020-07-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/2220https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The emergence, development, problems, prospects and statistics of the use of voice assistants in interactive marketing communications have been considered. The use of voice assistants as an interface of interaction with electronic equipment is a new, dynamically developing trend, covering all spheres of human activity. The relevance of the studied problem lies in the fact that the integration of advertising in voice assistants in the near future will affect all types of business in one way to another and become an integral part of a successful advertising campaign: these are the most effective interactive marketing communications of the future. The author’s recommendations on the use of voice assistants in interactive marketing communications have been given.L. G. AkhmaevaPublishing House of the State University of Managementarticlemarketingadvertisinginteractive marketing communicationsvoice assistantsvoice assistantsadvertising integrationspromotion methodsvoice controlvoice inputSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 5, Pp 49-57 (2020)
institution	DOAJ
collection	DOAJ
language	RU
topic	marketing advertising interactive marketing communications voice assistants voice assistants advertising integrations promotion methods voice control voice input Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	marketing advertising interactive marketing communications voice assistants voice assistants advertising integrations promotion methods voice control voice input Sociology (General) HM401-1281 Economics as a science HB71-74 L. G. Akhmaeva USER EXPERIENCE AND OPPORTUNITIES IN THE USE OF VOICE ASSISTANTS IN INTERACTIVE MARKETING COMMUNICATIONS: AMAZON ALEXA, GOOGLE HOME, APPLE SIRI, YANDEX ALICE
description	The emergence, development, problems, prospects and statistics of the use of voice assistants in interactive marketing communications have been considered. The use of voice assistants as an interface of interaction with electronic equipment is a new, dynamically developing trend, covering all spheres of human activity. The relevance of the studied problem lies in the fact that the integration of advertising in voice assistants in the near future will affect all types of business in one way to another and become an integral part of a successful advertising campaign: these are the most effective interactive marketing communications of the future. The author’s recommendations on the use of voice assistants in interactive marketing communications have been given.
format	article
author	L. G. Akhmaeva
author_facet	L. G. Akhmaeva
author_sort	L. G. Akhmaeva
title	USER EXPERIENCE AND OPPORTUNITIES IN THE USE OF VOICE ASSISTANTS IN INTERACTIVE MARKETING COMMUNICATIONS: AMAZON ALEXA, GOOGLE HOME, APPLE SIRI, YANDEX ALICE
title_short	USER EXPERIENCE AND OPPORTUNITIES IN THE USE OF VOICE ASSISTANTS IN INTERACTIVE MARKETING COMMUNICATIONS: AMAZON ALEXA, GOOGLE HOME, APPLE SIRI, YANDEX ALICE
title_full	USER EXPERIENCE AND OPPORTUNITIES IN THE USE OF VOICE ASSISTANTS IN INTERACTIVE MARKETING COMMUNICATIONS: AMAZON ALEXA, GOOGLE HOME, APPLE SIRI, YANDEX ALICE
title_fullStr	USER EXPERIENCE AND OPPORTUNITIES IN THE USE OF VOICE ASSISTANTS IN INTERACTIVE MARKETING COMMUNICATIONS: AMAZON ALEXA, GOOGLE HOME, APPLE SIRI, YANDEX ALICE
title_full_unstemmed	USER EXPERIENCE AND OPPORTUNITIES IN THE USE OF VOICE ASSISTANTS IN INTERACTIVE MARKETING COMMUNICATIONS: AMAZON ALEXA, GOOGLE HOME, APPLE SIRI, YANDEX ALICE
title_sort	user experience and opportunities in the use of voice assistants in interactive marketing communications: amazon alexa, google home, apple siri, yandex alice
publisher	Publishing House of the State University of Management
publishDate	2020
url	https://doaj.org/article/9d45c521d70747359e90d6a01de2c972
work_keys_str_mv	AT lgakhmaeva userexperienceandopportunitiesintheuseofvoiceassistantsininteractivemarketingcommunicationsamazonalexagooglehomeapplesiriyandexalice
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USER EXPERIENCE AND OPPORTUNITIES IN THE USE OF VOICE ASSISTANTS IN INTERACTIVE MARKETING COMMUNICATIONS: AMAZON ALEXA, GOOGLE HOME, APPLE SIRI, YANDEX ALICE

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