Towards the Co-evolution of Food Experience Search Spaces Based on the Design Weltanschauung Model in Food Marketing

Contemporary socio-technological shifts within global societies indicate that the preferences and values of a converging, well-informed and digitally connected society have shifted towards a movement based on sustainability and healthy and environmentally friendly common values. The effect of artifi...

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Autores principales:	Qeis Kamran, Saskia Topp, Jörg Henseler
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2021
Materias:	food-marketing service dominant logic design artificial intelligence cyber-physical-capabilities Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/9d6becc667924ead97789de94f9e10e6
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id	oai:doaj.org-article:9d6becc667924ead97789de94f9e10e6
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spelling	oai:doaj.org-article:9d6becc667924ead97789de94f9e10e62021-12-02T13:25:57ZTowards the Co-evolution of Food Experience Search Spaces Based on the Design Weltanschauung Model in Food Marketing2331-197510.1080/23311975.2021.1901643https://doaj.org/article/9d6becc667924ead97789de94f9e10e62021-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2021.1901643https://doaj.org/toc/2331-1975Contemporary socio-technological shifts within global societies indicate that the preferences and values of a converging, well-informed and digitally connected society have shifted towards a movement based on sustainability and healthy and environmentally friendly common values. The effect of artificial intelligence has changed the nature of marketing and communication between firms and markets. Food marketers need to adjust to this new situation and integrate proven interdisciplinary theoretical frameworks, as these approaches can be aligned to address this situation. Due to the limitations of traditional-marketing-theory, the field has not captured this gap by addressing emerging trends effectively. We address these new developments by introducing the design of the Weltanschauung model, which is based on marketing within the dimensions of designing a firm-consumer-relationship based on cocreation and coevolution in the design and meaning search spaces. We apply a model-based-management methodology by aligning the nature of rigorous theory building and relevant practice via the design science research.Qeis KamranSaskia ToppJörg HenselerTaylor & Francis Grouparticlefood-marketingservice dominant logicdesignartificial intelligencecyber-physical-capabilitiesBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 8, Iss 1 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	food-marketing service dominant logic design artificial intelligence cyber-physical-capabilities Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	food-marketing service dominant logic design artificial intelligence cyber-physical-capabilities Business HF5001-6182 Management. Industrial management HD28-70 Qeis Kamran Saskia Topp Jörg Henseler Towards the Co-evolution of Food Experience Search Spaces Based on the Design Weltanschauung Model in Food Marketing
description	Contemporary socio-technological shifts within global societies indicate that the preferences and values of a converging, well-informed and digitally connected society have shifted towards a movement based on sustainability and healthy and environmentally friendly common values. The effect of artificial intelligence has changed the nature of marketing and communication between firms and markets. Food marketers need to adjust to this new situation and integrate proven interdisciplinary theoretical frameworks, as these approaches can be aligned to address this situation. Due to the limitations of traditional-marketing-theory, the field has not captured this gap by addressing emerging trends effectively. We address these new developments by introducing the design of the Weltanschauung model, which is based on marketing within the dimensions of designing a firm-consumer-relationship based on cocreation and coevolution in the design and meaning search spaces. We apply a model-based-management methodology by aligning the nature of rigorous theory building and relevant practice via the design science research.
format	article
author	Qeis Kamran Saskia Topp Jörg Henseler
author_facet	Qeis Kamran Saskia Topp Jörg Henseler
author_sort	Qeis Kamran
title	Towards the Co-evolution of Food Experience Search Spaces Based on the Design Weltanschauung Model in Food Marketing
title_short	Towards the Co-evolution of Food Experience Search Spaces Based on the Design Weltanschauung Model in Food Marketing
title_full	Towards the Co-evolution of Food Experience Search Spaces Based on the Design Weltanschauung Model in Food Marketing
title_fullStr	Towards the Co-evolution of Food Experience Search Spaces Based on the Design Weltanschauung Model in Food Marketing
title_full_unstemmed	Towards the Co-evolution of Food Experience Search Spaces Based on the Design Weltanschauung Model in Food Marketing
title_sort	towards the co-evolution of food experience search spaces based on the design weltanschauung model in food marketing
publisher	Taylor & Francis Group
publishDate	2021
url	https://doaj.org/article/9d6becc667924ead97789de94f9e10e6
work_keys_str_mv	AT qeiskamran towardsthecoevolutionoffoodexperiencesearchspacesbasedonthedesignweltanschauungmodelinfoodmarketing AT saskiatopp towardsthecoevolutionoffoodexperiencesearchspacesbasedonthedesignweltanschauungmodelinfoodmarketing AT jorghenseler towardsthecoevolutionoffoodexperiencesearchspacesbasedonthedesignweltanschauungmodelinfoodmarketing
_version_	1718393049056280576

Towards the Co-evolution of Food Experience Search Spaces Based on the Design Weltanschauung Model in Food Marketing

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