Exploring Cruise Tourists’ Preferences and Satisfaction: The Case of Taiwan

In this study, the product attributes of cruise tours are distinguished into on-board activities, leisure space, cabin comfort, Michelin restaurant, and refund mechanism, and the multi-attribute utility model of cruise tours is constructed using the choice experiment (CE) method. Of the 575 question...

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Autores principales:	Min-Yen Chang, Chen-Hao Wang, Han-Shen Chen
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	tourism experiences cruiser preference COVID-19 choice experiment method marginal willingness to pay (MWTP) Hydraulic engineering TC1-978 Water supply for domestic and industrial purposes TD201-500
Acceso en línea:	https://doaj.org/article/9d874d6181324352a2e67cb6e5c0e8b2
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id	oai:doaj.org-article:9d874d6181324352a2e67cb6e5c0e8b2
record_format	dspace
spelling	oai:doaj.org-article:9d874d6181324352a2e67cb6e5c0e8b22021-11-25T19:15:12ZExploring Cruise Tourists’ Preferences and Satisfaction: The Case of Taiwan10.3390/w132231832073-4441https://doaj.org/article/9d874d6181324352a2e67cb6e5c0e8b22021-11-01T00:00:00Zhttps://www.mdpi.com/2073-4441/13/22/3183https://doaj.org/toc/2073-4441In this study, the product attributes of cruise tours are distinguished into on-board activities, leisure space, cabin comfort, Michelin restaurant, and refund mechanism, and the multi-attribute utility model of cruise tours is constructed using the choice experiment (CE) method. Of the 575 questionnaires distributed, 439 were valid, with an effective recovery rate of 76.3%. The results revealed the following: (1) when cruisers travel, what they value the most is the quality of service on board, followed by the facilities on board; (2) passengers’ preferences for comfortable pool space and more activities on board are negatively significant, indicating that they do not prefer to add these amenities and experiences to the cruise ship; (3) passengers are willing to pay extra to upgrade the interior cabin to one with a view and to experience the Michelin restaurant; and (4) influenced by the COVID-19 pandemic, cruisers are more willing to manage their own health. Moreover, the pandemic does not reduce their willingness to travel by cruise.Min-Yen ChangChen-Hao WangHan-Shen ChenMDPI AGarticletourism experiencescruiser preferenceCOVID-19choice experiment methodmarginal willingness to pay (MWTP)Hydraulic engineeringTC1-978Water supply for domestic and industrial purposesTD201-500ENWater, Vol 13, Iss 3183, p 3183 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	tourism experiences cruiser preference COVID-19 choice experiment method marginal willingness to pay (MWTP) Hydraulic engineering TC1-978 Water supply for domestic and industrial purposes TD201-500
spellingShingle	tourism experiences cruiser preference COVID-19 choice experiment method marginal willingness to pay (MWTP) Hydraulic engineering TC1-978 Water supply for domestic and industrial purposes TD201-500 Min-Yen Chang Chen-Hao Wang Han-Shen Chen Exploring Cruise Tourists’ Preferences and Satisfaction: The Case of Taiwan
description	In this study, the product attributes of cruise tours are distinguished into on-board activities, leisure space, cabin comfort, Michelin restaurant, and refund mechanism, and the multi-attribute utility model of cruise tours is constructed using the choice experiment (CE) method. Of the 575 questionnaires distributed, 439 were valid, with an effective recovery rate of 76.3%. The results revealed the following: (1) when cruisers travel, what they value the most is the quality of service on board, followed by the facilities on board; (2) passengers’ preferences for comfortable pool space and more activities on board are negatively significant, indicating that they do not prefer to add these amenities and experiences to the cruise ship; (3) passengers are willing to pay extra to upgrade the interior cabin to one with a view and to experience the Michelin restaurant; and (4) influenced by the COVID-19 pandemic, cruisers are more willing to manage their own health. Moreover, the pandemic does not reduce their willingness to travel by cruise.
format	article
author	Min-Yen Chang Chen-Hao Wang Han-Shen Chen
author_facet	Min-Yen Chang Chen-Hao Wang Han-Shen Chen
author_sort	Min-Yen Chang
title	Exploring Cruise Tourists’ Preferences and Satisfaction: The Case of Taiwan
title_short	Exploring Cruise Tourists’ Preferences and Satisfaction: The Case of Taiwan
title_full	Exploring Cruise Tourists’ Preferences and Satisfaction: The Case of Taiwan
title_fullStr	Exploring Cruise Tourists’ Preferences and Satisfaction: The Case of Taiwan
title_full_unstemmed	Exploring Cruise Tourists’ Preferences and Satisfaction: The Case of Taiwan
title_sort	exploring cruise tourists’ preferences and satisfaction: the case of taiwan
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/9d874d6181324352a2e67cb6e5c0e8b2
work_keys_str_mv	AT minyenchang exploringcruisetouristspreferencesandsatisfactionthecaseoftaiwan AT chenhaowang exploringcruisetouristspreferencesandsatisfactionthecaseoftaiwan AT hanshenchen exploringcruisetouristspreferencesandsatisfactionthecaseoftaiwan
_version_	1718410109495803904

Exploring Cruise Tourists’ Preferences and Satisfaction: The Case of Taiwan

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