The Factors Affecting Place Branding based on Data Mining Approach (Case Study: Instagram Social Media)

Objective The introduction of facilities, capabilities, attractions, and various tourism conveniences of the country is regarded as a crucial measure in the development of tourism industry in Iran. It is also recommended to persuade, encourage, and convince domestic and foreign audiences to visit th...

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Autores principales: Mohammad Mehdi Poursaeed, Farzane Shojaee, Aliakbar Niknafs
Formato: article
Lenguaje:FA
Publicado: University of Tehran 2021
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Acceso en línea:https://doaj.org/article/9de770f51d5248239de35c7804e635d2
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