“The best men can be”
In January 2019, the company Gillette released a short movie “We believe” as advertisement for the brand. In the ad, Gillette reframes their slogan from “the best a man can get” to “the best a man can be.” Connecting the video to the #MeToo movement and critiquing ‘toxic masculinity’, Gillette port...
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Autores principales: | Michael Nebeling Petersen, Karen Hvidtfeldt |
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Formato: | article |
Lenguaje: | DA EN NB SV |
Publicado: |
The Royal Danish Library
2020
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Materias: | |
Acceso en línea: | https://doaj.org/article/9e6966e5a4244617a2feed6a529f70d9 |
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