“The best men can be”

In January 2019, the company Gillette released a short movie “We believe” as advertisement for the brand. In the ad, Gillette reframes their slogan from “the best a man can get” to “the best a man can be.” Connecting the video to the #MeToo movement and critiquing ‘toxic masculinity’, Gillette port...

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Autores principales: Michael Nebeling Petersen, Karen Hvidtfeldt
Formato: article
Lenguaje:DA
EN
NB
SV
Publicado: The Royal Danish Library 2020
Materias:
H
Acceso en línea:https://doaj.org/article/9e6966e5a4244617a2feed6a529f70d9
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