PENGARUH PROMOSI DAN HARGA TERHADAP MINAT BELI PERUMAHAN OBAMA PT. NAILAH ADI KURNIA SEI MENCIRIM MEDAN
This study aimed to determine the effect of promotion and price to intention<br />to buy. Sample that observed were 100 respondent that interest and would buy the<br />product. The result showed that promotion and price, partially and<br />simultaneously influence to intention to b...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | ID |
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Universitas Muhammadiyah Sumatera Utara
2017
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| Acceso en línea: | https://doaj.org/article/9e89c667da9c47c1a535103b9f2a2e7d |
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| Sumario: | This study aimed to determine the effect of promotion and price to intention<br />to buy. Sample that observed were 100 respondent that interest and would buy the<br />product. The result showed that promotion and price, partially and<br />simultaneously influence to intention to buy. Determinant coefficient showed that<br />14,3% variation of intention to buy had influenced by promotion and price. |
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