PENGARUH PROMOSI DAN HARGA TERHADAP MINAT BELI PERUMAHAN OBAMA PT. NAILAH ADI KURNIA SEI MENCIRIM MEDAN
This study aimed to determine the effect of promotion and price to intention<br />to buy. Sample that observed were 100 respondent that interest and would buy the<br />product. The result showed that promotion and price, partially and<br />simultaneously influence to intention to b...
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Universitas Muhammadiyah Sumatera Utara
2017
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oai:doaj.org-article:9e89c667da9c47c1a535103b9f2a2e7d2021-11-05T05:03:34ZPENGARUH PROMOSI DAN HARGA TERHADAP MINAT BELI PERUMAHAN OBAMA PT. NAILAH ADI KURNIA SEI MENCIRIM MEDAN1693-76192580-417010.30596/jimb.v14i2.182https://doaj.org/article/9e89c667da9c47c1a535103b9f2a2e7d2017-12-01T00:00:00Zhttp://jurnal.umsu.ac.id/index.php/mbisnis/article/view/182https://doaj.org/toc/1693-7619https://doaj.org/toc/2580-4170This study aimed to determine the effect of promotion and price to intention<br />to buy. Sample that observed were 100 respondent that interest and would buy the<br />product. The result showed that promotion and price, partially and<br />simultaneously influence to intention to buy. Determinant coefficient showed that<br />14,3% variation of intention to buy had influenced by promotion and price.Muhammad Fakhru Rizky NasutionHanifa - YasinUniversitas Muhammadiyah Sumatera UtaraarticlemanajemenManagement. Industrial managementHD28-70BusinessHF5001-6182IDJurnal Ilmiah Manajemen dan Bisnis, Vol 14, Iss 2 (2017) |
| institution |
DOAJ |
| collection |
DOAJ |
| language |
ID |
| topic |
manajemen Management. Industrial management HD28-70 Business HF5001-6182 |
| spellingShingle |
manajemen Management. Industrial management HD28-70 Business HF5001-6182 Muhammad Fakhru Rizky Nasution Hanifa - Yasin PENGARUH PROMOSI DAN HARGA TERHADAP MINAT BELI PERUMAHAN OBAMA PT. NAILAH ADI KURNIA SEI MENCIRIM MEDAN |
| description |
This study aimed to determine the effect of promotion and price to intention<br />to buy. Sample that observed were 100 respondent that interest and would buy the<br />product. The result showed that promotion and price, partially and<br />simultaneously influence to intention to buy. Determinant coefficient showed that<br />14,3% variation of intention to buy had influenced by promotion and price. |
| format |
article |
| author |
Muhammad Fakhru Rizky Nasution Hanifa - Yasin |
| author_facet |
Muhammad Fakhru Rizky Nasution Hanifa - Yasin |
| author_sort |
Muhammad Fakhru Rizky Nasution |
| title |
PENGARUH PROMOSI DAN HARGA TERHADAP MINAT BELI PERUMAHAN OBAMA PT. NAILAH ADI KURNIA SEI MENCIRIM MEDAN |
| title_short |
PENGARUH PROMOSI DAN HARGA TERHADAP MINAT BELI PERUMAHAN OBAMA PT. NAILAH ADI KURNIA SEI MENCIRIM MEDAN |
| title_full |
PENGARUH PROMOSI DAN HARGA TERHADAP MINAT BELI PERUMAHAN OBAMA PT. NAILAH ADI KURNIA SEI MENCIRIM MEDAN |
| title_fullStr |
PENGARUH PROMOSI DAN HARGA TERHADAP MINAT BELI PERUMAHAN OBAMA PT. NAILAH ADI KURNIA SEI MENCIRIM MEDAN |
| title_full_unstemmed |
PENGARUH PROMOSI DAN HARGA TERHADAP MINAT BELI PERUMAHAN OBAMA PT. NAILAH ADI KURNIA SEI MENCIRIM MEDAN |
| title_sort |
pengaruh promosi dan harga terhadap minat beli perumahan obama pt. nailah adi kurnia sei mencirim medan |
| publisher |
Universitas Muhammadiyah Sumatera Utara |
| publishDate |
2017 |
| url |
https://doaj.org/article/9e89c667da9c47c1a535103b9f2a2e7d |
| work_keys_str_mv |
AT muhammadfakhrurizkynasution pengaruhpromosidanhargaterhadapminatbeliperumahanobamaptnailahadikurniaseimencirimmedan AT hanifayasin pengaruhpromosidanhargaterhadapminatbeliperumahanobamaptnailahadikurniaseimencirimmedan |
| _version_ |
1718444544789315584 |