The sharing economy in practice: An exploratory study of the acceptance and use of digital platforms in food waste reduction

This article addresses the issue of reducing food waste by way of digital sharing economy platforms, which promote sharing by donating, selling and exchanging surplus food among institutions, commercial establishments and end consumers, thus boosting accessibility and improving food security. In ord...

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Autores principales:	Laís Moltene, Renato J. Orsato
Formato:	article
Lenguaje:	EN ES PT
Publicado:	Fundação Getulio Vargas 2021
Materias:	sharing economy digital business platforms food waste reduction utaut2 embedded case study Business HF5001-6182
Acceso en línea:	https://doaj.org/article/9ee35de180f148be92ef69343e713da0
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spelling	oai:doaj.org-article:9ee35de180f148be92ef69343e713da02021-11-25T05:54:17ZThe sharing economy in practice: An exploratory study of the acceptance and use of digital platforms in food waste reduction0034-75902178-938Xhttps://doaj.org/article/9ee35de180f148be92ef69343e713da02021-10-01T00:00:00Zhttps://www.scielo.br/j/rae/a/7HLBxmmzqn57KxBhCDSgqQM/?format=pdf&lang=enhttps://doaj.org/toc/0034-7590https://doaj.org/toc/2178-938XThis article addresses the issue of reducing food waste by way of digital sharing economy platforms, which promote sharing by donating, selling and exchanging surplus food among institutions, commercial establishments and end consumers, thus boosting accessibility and improving food security. In order to succeed, these platforms need to be accepted by the market, but little is known about the acceptance and use factors of these platforms. Therefore, the study presented in this article identifies the factors that influence the acceptance and use of such platforms. The Extended Unified Theory of Acceptance and Use of Technology (UTAUT2) was used as a theoretical basis for developing an embedded case study on the Ecofood platform. In addition to secondary data collection, interviews and direct observations were carried out in two cities in Southern Brazil. Effort expectancy was identified as the key factor for use behavior, and two new factors (trust and gratefulness) were identified as factors that influence intention behavior and use of the platform. Three propositions were developed to summarize the findings and guide future research.Laís MolteneRenato J. OrsatoFundação Getulio Vargasarticlesharing economydigital business platformsfood waste reductionutaut2embedded case studyBusinessHF5001-6182ENESPTRAE: Revista de Administração de Empresas , Vol 61, Iss 5 (2021)
institution	DOAJ
collection	DOAJ
language	EN ES PT
topic	sharing economy digital business platforms food waste reduction utaut2 embedded case study Business HF5001-6182
spellingShingle	sharing economy digital business platforms food waste reduction utaut2 embedded case study Business HF5001-6182 Laís Moltene Renato J. Orsato The sharing economy in practice: An exploratory study of the acceptance and use of digital platforms in food waste reduction
description	This article addresses the issue of reducing food waste by way of digital sharing economy platforms, which promote sharing by donating, selling and exchanging surplus food among institutions, commercial establishments and end consumers, thus boosting accessibility and improving food security. In order to succeed, these platforms need to be accepted by the market, but little is known about the acceptance and use factors of these platforms. Therefore, the study presented in this article identifies the factors that influence the acceptance and use of such platforms. The Extended Unified Theory of Acceptance and Use of Technology (UTAUT2) was used as a theoretical basis for developing an embedded case study on the Ecofood platform. In addition to secondary data collection, interviews and direct observations were carried out in two cities in Southern Brazil. Effort expectancy was identified as the key factor for use behavior, and two new factors (trust and gratefulness) were identified as factors that influence intention behavior and use of the platform. Three propositions were developed to summarize the findings and guide future research.
format	article
author	Laís Moltene Renato J. Orsato
author_facet	Laís Moltene Renato J. Orsato
author_sort	Laís Moltene
title	The sharing economy in practice: An exploratory study of the acceptance and use of digital platforms in food waste reduction
title_short	The sharing economy in practice: An exploratory study of the acceptance and use of digital platforms in food waste reduction
title_full	The sharing economy in practice: An exploratory study of the acceptance and use of digital platforms in food waste reduction
title_fullStr	The sharing economy in practice: An exploratory study of the acceptance and use of digital platforms in food waste reduction
title_full_unstemmed	The sharing economy in practice: An exploratory study of the acceptance and use of digital platforms in food waste reduction
title_sort	sharing economy in practice: an exploratory study of the acceptance and use of digital platforms in food waste reduction
publisher	Fundação Getulio Vargas
publishDate	2021
url	https://doaj.org/article/9ee35de180f148be92ef69343e713da0
work_keys_str_mv	AT laismoltene thesharingeconomyinpracticeanexploratorystudyoftheacceptanceanduseofdigitalplatformsinfoodwastereduction AT renatojorsato thesharingeconomyinpracticeanexploratorystudyoftheacceptanceanduseofdigitalplatformsinfoodwastereduction AT laismoltene sharingeconomyinpracticeanexploratorystudyoftheacceptanceanduseofdigitalplatformsinfoodwastereduction AT renatojorsato sharingeconomyinpracticeanexploratorystudyoftheacceptanceanduseofdigitalplatformsinfoodwastereduction
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The sharing economy in practice: An exploratory study of the acceptance and use of digital platforms in food waste reduction

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