Rethink, Reuse, Recycle: Turning an Existing Workshop into a Virtual Opportunity for Outreach and Engagement
This case study of using a webinar series as a library marketing technique shares the process, communications, and assessment results from a well-attended online event, “Summer of Citations.” An in-person citation management software workshop for graduate students by librarians at a small midwest...
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| Autores principales: | , , |
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
Marketing Libraries Journal
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/9f68899d5ebe48e8b3e8ea125832d049 |
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| Sumario: | This case study of using a webinar series as a library marketing technique
shares the process, communications, and assessment results from a well-attended
online event, “Summer of Citations.” An in-person citation management software
workshop for graduate students by librarians at a small midwestern private university
served as a springboard for the series. Targeted to faculty, graduate students, and
undergraduate honors students, the Zoom-based, 45-minute sessions covered a
different product on each of three successive days. A common structure for each
presentation, along with the use of Springshare modules for registration and
assessment, facilitated the event’s rapid production and easy replication. |
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