Rethink, Reuse, Recycle: Turning an Existing Workshop into a Virtual Opportunity for Outreach and Engagement

This case study of using a webinar series as a library marketing technique shares the process, communications, and assessment results from a well-attended online event, “Summer of Citations.” An in-person citation management software workshop for graduate students by librarians at a small midwest...

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Autores principales:	Wardell, Jason, Retzloff, Bridget, Plungis, Joan
Formato:	article
Lenguaje:	EN
Publicado:	Marketing Libraries Journal 2021
Materias:	outreach web-based instruction academic libraries online workshop case study covid-19 zoom Bibliography. Library science. Information resources Z
Acceso en línea:	https://doaj.org/article/9f68899d5ebe48e8b3e8ea125832d049
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spelling	oai:doaj.org-article:9f68899d5ebe48e8b3e8ea125832d0492021-11-11T14:10:37ZRethink, Reuse, Recycle: Turning an Existing Workshop into a Virtual Opportunity for Outreach and Engagement2475-8116https://doaj.org/article/9f68899d5ebe48e8b3e8ea125832d0492021-11-01T00:00:00Zhttps://journal.marketinglibraries.org/fall2021/05_MLJv5i2.pdfhttps://doaj.org/toc/2475-8116This case study of using a webinar series as a library marketing technique shares the process, communications, and assessment results from a well-attended online event, “Summer of Citations.” An in-person citation management software workshop for graduate students by librarians at a small midwestern private university served as a springboard for the series. Targeted to faculty, graduate students, and undergraduate honors students, the Zoom-based, 45-minute sessions covered a different product on each of three successive days. A common structure for each presentation, along with the use of Springshare modules for registration and assessment, facilitated the event’s rapid production and easy replication.Wardell, JasonRetzloff, BridgetPlungis, JoanMarketing Libraries Journalarticleoutreachweb-based instructionacademic librariesonline workshopcase studycovid-19zoomBibliography. Library science. Information resourcesZENMarketing Libraries Journal, Vol 5, Iss 2, Pp 63-81 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	outreach web-based instruction academic libraries online workshop case study covid-19 zoom Bibliography. Library science. Information resources Z
spellingShingle	outreach web-based instruction academic libraries online workshop case study covid-19 zoom Bibliography. Library science. Information resources Z Wardell, Jason Retzloff, Bridget Plungis, Joan Rethink, Reuse, Recycle: Turning an Existing Workshop into a Virtual Opportunity for Outreach and Engagement
description	This case study of using a webinar series as a library marketing technique shares the process, communications, and assessment results from a well-attended online event, “Summer of Citations.” An in-person citation management software workshop for graduate students by librarians at a small midwestern private university served as a springboard for the series. Targeted to faculty, graduate students, and undergraduate honors students, the Zoom-based, 45-minute sessions covered a different product on each of three successive days. A common structure for each presentation, along with the use of Springshare modules for registration and assessment, facilitated the event’s rapid production and easy replication.
format	article
author	Wardell, Jason Retzloff, Bridget Plungis, Joan
author_facet	Wardell, Jason Retzloff, Bridget Plungis, Joan
author_sort	Wardell, Jason
title	Rethink, Reuse, Recycle: Turning an Existing Workshop into a Virtual Opportunity for Outreach and Engagement
title_short	Rethink, Reuse, Recycle: Turning an Existing Workshop into a Virtual Opportunity for Outreach and Engagement
title_full	Rethink, Reuse, Recycle: Turning an Existing Workshop into a Virtual Opportunity for Outreach and Engagement
title_fullStr	Rethink, Reuse, Recycle: Turning an Existing Workshop into a Virtual Opportunity for Outreach and Engagement
title_full_unstemmed	Rethink, Reuse, Recycle: Turning an Existing Workshop into a Virtual Opportunity for Outreach and Engagement
title_sort	rethink, reuse, recycle: turning an existing workshop into a virtual opportunity for outreach and engagement
publisher	Marketing Libraries Journal
publishDate	2021
url	https://doaj.org/article/9f68899d5ebe48e8b3e8ea125832d049
work_keys_str_mv	AT wardelljason rethinkreuserecycleturninganexistingworkshopintoavirtualopportunityforoutreachandengagement AT retzloffbridget rethinkreuserecycleturninganexistingworkshopintoavirtualopportunityforoutreachandengagement AT plungisjoan rethinkreuserecycleturninganexistingworkshopintoavirtualopportunityforoutreachandengagement
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Rethink, Reuse, Recycle: Turning an Existing Workshop into a Virtual Opportunity for Outreach and Engagement

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