From Mars to Venus: Alteration of trust and reputation in online shopping

How customers develop purchase intentions in online shopping has been an area of recent interest. In this study, we ask whether males and females leverage trust into and perceived reputation of online retailers differently in reporting purchase intentions. Drawing on the literature on differences in...

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Autores principales:	Pejvak Oghazi, Stefan Karlsson, Daniel Hellström, Rana Mostaghel, Setayesh Sattari
Formato:	article
Lenguaje:	EN
Publicado:	Elsevier 2021
Materias:	Online retail Gender Online purchase Trust Reputation History of scholarship and learning. The humanities AZ20-999 Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/9fe6fe028c2141e1a827223b79424cf5
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id	oai:doaj.org-article:9fe6fe028c2141e1a827223b79424cf5
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spelling	oai:doaj.org-article:9fe6fe028c2141e1a827223b79424cf52021-11-28T04:34:56ZFrom Mars to Venus: Alteration of trust and reputation in online shopping2444-569X10.1016/j.jik.2020.06.002https://doaj.org/article/9fe6fe028c2141e1a827223b79424cf52021-10-01T00:00:00Zhttp://www.sciencedirect.com/science/article/pii/S2444569X20300263https://doaj.org/toc/2444-569XHow customers develop purchase intentions in online shopping has been an area of recent interest. In this study, we ask whether males and females leverage trust into and perceived reputation of online retailers differently in reporting purchase intentions. Drawing on the literature on differences in males and females in online shopping behaviors, we propose that females rely on reputation in developing purchase intentions whereas males rely on perceived trust in developing purchase intentions. In a sample of 727 respondents in Sweden, we find support for the proposed associations. Implications for online retailers are discussed.Pejvak OghaziStefan KarlssonDaniel HellströmRana MostaghelSetayesh SattariElsevierarticleOnline retailGenderOnline purchaseTrustReputationHistory of scholarship and learning. The humanitiesAZ20-999Social sciences (General)H1-99ENJournal of Innovation & Knowledge, Vol 6, Iss 4, Pp 197-202 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Online retail Gender Online purchase Trust Reputation History of scholarship and learning. The humanities AZ20-999 Social sciences (General) H1-99
spellingShingle	Online retail Gender Online purchase Trust Reputation History of scholarship and learning. The humanities AZ20-999 Social sciences (General) H1-99 Pejvak Oghazi Stefan Karlsson Daniel Hellström Rana Mostaghel Setayesh Sattari From Mars to Venus: Alteration of trust and reputation in online shopping
description	How customers develop purchase intentions in online shopping has been an area of recent interest. In this study, we ask whether males and females leverage trust into and perceived reputation of online retailers differently in reporting purchase intentions. Drawing on the literature on differences in males and females in online shopping behaviors, we propose that females rely on reputation in developing purchase intentions whereas males rely on perceived trust in developing purchase intentions. In a sample of 727 respondents in Sweden, we find support for the proposed associations. Implications for online retailers are discussed.
format	article
author	Pejvak Oghazi Stefan Karlsson Daniel Hellström Rana Mostaghel Setayesh Sattari
author_facet	Pejvak Oghazi Stefan Karlsson Daniel Hellström Rana Mostaghel Setayesh Sattari
author_sort	Pejvak Oghazi
title	From Mars to Venus: Alteration of trust and reputation in online shopping
title_short	From Mars to Venus: Alteration of trust and reputation in online shopping
title_full	From Mars to Venus: Alteration of trust and reputation in online shopping
title_fullStr	From Mars to Venus: Alteration of trust and reputation in online shopping
title_full_unstemmed	From Mars to Venus: Alteration of trust and reputation in online shopping
title_sort	from mars to venus: alteration of trust and reputation in online shopping
publisher	Elsevier
publishDate	2021
url	https://doaj.org/article/9fe6fe028c2141e1a827223b79424cf5
work_keys_str_mv	AT pejvakoghazi frommarstovenusalterationoftrustandreputationinonlineshopping AT stefankarlsson frommarstovenusalterationoftrustandreputationinonlineshopping AT danielhellstrom frommarstovenusalterationoftrustandreputationinonlineshopping AT ranamostaghel frommarstovenusalterationoftrustandreputationinonlineshopping AT setayeshsattari frommarstovenusalterationoftrustandreputationinonlineshopping
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From Mars to Venus: Alteration of trust and reputation in online shopping

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