O Impacto da Gestão de Operações Verdes no Desempenho Organizacional em um Contexto de Cadeia de Suprimentos

The paper’s aim is to assess a green operations management model that incorporates the green operations management as focal construct and the supply chain management as antecedent construct and, green marketing and organizational performance as consequent constructs. For this, a study was conducted...

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Autores principales:	Roberto Giro Moori, Ednei Rogério de Souza Zampese, Gilberto Perez
Formato:	article
Lenguaje:	PT
Publicado:	Universidade Regional do Noroeste do Estado do Rio Grande do Sul 2018
Materias:	green operations management green supply chain management green marketing organizational performance civil construction Economic growth, development, planning HD72-88
Acceso en línea:	https://doi.org/10.21527/2237-6453.2018.43.573-608 https://doaj.org/article/a007a7e67f03495584893b75f99df1fa
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spelling	oai:doaj.org-article:a007a7e67f03495584893b75f99df1fa2021-11-11T15:16:08ZO Impacto da Gestão de Operações Verdes no Desempenho Organizacional em um Contexto de Cadeia de Suprimentos1678-48552237-6453https://doi.org/10.21527/2237-6453.2018.43.573-608https://doaj.org/article/a007a7e67f03495584893b75f99df1fa2018-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=75255594021https://doaj.org/toc/1678-4855https://doaj.org/toc/2237-6453The paper’s aim is to assess a green operations management model that incorporates the green operations management as focal construct and the supply chain management as antecedent construct and, green marketing and organizational performance as consequent constructs. For this, a study was conducted in two phases. First, an exploratory study, qualitative type, we used a sample of 10 respondents whose data collection occurred through in-depth interviews. Second, a descriptive study, quantitative type, we used a sample of 151 respondents whose data collection occurred through semi-structured questionnaires. In both phases, the samples were taken from companies in the civil construction industry with environmental certification such as LEEDS and Aqua. The data collected, handled by structural equation modeling revealed that green operations management is impacted by green supply chain management, and that both, green supply chain management and green operations management, impact on green marketing, which in turn impacts on organizational performance. Given this result can be concluded that green marketing has an important role in the integration of supply chain management and green operations, by consequence, attain the organizational performance.Roberto Giro MooriEdnei Rogério de Souza ZampeseGilberto PerezUniversidade Regional do Noroeste do Estado do Rio Grande do Sularticlegreen operations managementgreen supply chain managementgreen marketingorganizational performancecivil constructionEconomic growth, development, planningHD72-88PTDesenvolvimento em Questão, Vol 16, Iss 43 (2018)
institution	DOAJ
collection	DOAJ
language	PT
topic	green operations management green supply chain management green marketing organizational performance civil construction Economic growth, development, planning HD72-88
spellingShingle	green operations management green supply chain management green marketing organizational performance civil construction Economic growth, development, planning HD72-88 Roberto Giro Moori Ednei Rogério de Souza Zampese Gilberto Perez O Impacto da Gestão de Operações Verdes no Desempenho Organizacional em um Contexto de Cadeia de Suprimentos
description	The paper’s aim is to assess a green operations management model that incorporates the green operations management as focal construct and the supply chain management as antecedent construct and, green marketing and organizational performance as consequent constructs. For this, a study was conducted in two phases. First, an exploratory study, qualitative type, we used a sample of 10 respondents whose data collection occurred through in-depth interviews. Second, a descriptive study, quantitative type, we used a sample of 151 respondents whose data collection occurred through semi-structured questionnaires. In both phases, the samples were taken from companies in the civil construction industry with environmental certification such as LEEDS and Aqua. The data collected, handled by structural equation modeling revealed that green operations management is impacted by green supply chain management, and that both, green supply chain management and green operations management, impact on green marketing, which in turn impacts on organizational performance. Given this result can be concluded that green marketing has an important role in the integration of supply chain management and green operations, by consequence, attain the organizational performance.
format	article
author	Roberto Giro Moori Ednei Rogério de Souza Zampese Gilberto Perez
author_facet	Roberto Giro Moori Ednei Rogério de Souza Zampese Gilberto Perez
author_sort	Roberto Giro Moori
title	O Impacto da Gestão de Operações Verdes no Desempenho Organizacional em um Contexto de Cadeia de Suprimentos
title_short	O Impacto da Gestão de Operações Verdes no Desempenho Organizacional em um Contexto de Cadeia de Suprimentos
title_full	O Impacto da Gestão de Operações Verdes no Desempenho Organizacional em um Contexto de Cadeia de Suprimentos
title_fullStr	O Impacto da Gestão de Operações Verdes no Desempenho Organizacional em um Contexto de Cadeia de Suprimentos
title_full_unstemmed	O Impacto da Gestão de Operações Verdes no Desempenho Organizacional em um Contexto de Cadeia de Suprimentos
title_sort	o impacto da gestão de operações verdes no desempenho organizacional em um contexto de cadeia de suprimentos
publisher	Universidade Regional do Noroeste do Estado do Rio Grande do Sul
publishDate	2018
url	https://doi.org/10.21527/2237-6453.2018.43.573-608 https://doaj.org/article/a007a7e67f03495584893b75f99df1fa
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O Impacto da Gestão de Operações Verdes no Desempenho Organizacional em um Contexto de Cadeia de Suprimentos

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