Market viability: a neglected concept in implementation science

Abstract This debate paper asserts that implementation science needs to incorporate a key concept from entrepreneurship—market demand—and demonstrates how assessing an innovation’s potential market viability might advance the pace and success of innovation adoption and sustainment. We describe key c...

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Autores principales:	Enola K. Proctor, Emre Toker, Rachel Tabak, Virginia R. McKay, Cole Hooley, Bradley Evanoff
Formato:	article
Lenguaje:	EN
Publicado:	BMC 2021
Materias:	Implementation science Demand Markets Entrepreneurship Adoption Sustainment Medicine (General) R5-920
Acceso en línea:	https://doaj.org/article/a01f5dcbaf1f4409bd9ddea9cc3b870d
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id	oai:doaj.org-article:a01f5dcbaf1f4409bd9ddea9cc3b870d
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spelling	oai:doaj.org-article:a01f5dcbaf1f4409bd9ddea9cc3b870d2021-11-21T12:27:21ZMarket viability: a neglected concept in implementation science10.1186/s13012-021-01168-21748-5908https://doaj.org/article/a01f5dcbaf1f4409bd9ddea9cc3b870d2021-11-01T00:00:00Zhttps://doi.org/10.1186/s13012-021-01168-2https://doaj.org/toc/1748-5908Abstract This debate paper asserts that implementation science needs to incorporate a key concept from entrepreneurship—market demand—and demonstrates how assessing an innovation’s potential market viability might advance the pace and success of innovation adoption and sustainment. We describe key concepts, language distinctions, and questions that entrepreneurs pose to implementation scientists—many of which implementation scientists appear ill-equipped to answer. The paper concludes with recommendations about how concepts from entrepreneurship, notably market viability assessment, can enhance the translation of research discoveries into real-world adoption, sustained use, and population health benefits. The paper further proposes activities that can advance implementation science’s capacity to draw from the field of entrepreneurship, along with the data foundations required to assess and cultivate market demand.Enola K. ProctorEmre TokerRachel TabakVirginia R. McKayCole HooleyBradley EvanoffBMCarticleImplementation scienceDemandMarketsEntrepreneurshipAdoptionSustainmentMedicine (General)R5-920ENImplementation Science, Vol 16, Iss 1, Pp 1-8 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Implementation science Demand Markets Entrepreneurship Adoption Sustainment Medicine (General) R5-920
spellingShingle	Implementation science Demand Markets Entrepreneurship Adoption Sustainment Medicine (General) R5-920 Enola K. Proctor Emre Toker Rachel Tabak Virginia R. McKay Cole Hooley Bradley Evanoff Market viability: a neglected concept in implementation science
description	Abstract This debate paper asserts that implementation science needs to incorporate a key concept from entrepreneurship—market demand—and demonstrates how assessing an innovation’s potential market viability might advance the pace and success of innovation adoption and sustainment. We describe key concepts, language distinctions, and questions that entrepreneurs pose to implementation scientists—many of which implementation scientists appear ill-equipped to answer. The paper concludes with recommendations about how concepts from entrepreneurship, notably market viability assessment, can enhance the translation of research discoveries into real-world adoption, sustained use, and population health benefits. The paper further proposes activities that can advance implementation science’s capacity to draw from the field of entrepreneurship, along with the data foundations required to assess and cultivate market demand.
format	article
author	Enola K. Proctor Emre Toker Rachel Tabak Virginia R. McKay Cole Hooley Bradley Evanoff
author_facet	Enola K. Proctor Emre Toker Rachel Tabak Virginia R. McKay Cole Hooley Bradley Evanoff
author_sort	Enola K. Proctor
title	Market viability: a neglected concept in implementation science
title_short	Market viability: a neglected concept in implementation science
title_full	Market viability: a neglected concept in implementation science
title_fullStr	Market viability: a neglected concept in implementation science
title_full_unstemmed	Market viability: a neglected concept in implementation science
title_sort	market viability: a neglected concept in implementation science
publisher	BMC
publishDate	2021
url	https://doaj.org/article/a01f5dcbaf1f4409bd9ddea9cc3b870d
work_keys_str_mv	AT enolakproctor marketviabilityaneglectedconceptinimplementationscience AT emretoker marketviabilityaneglectedconceptinimplementationscience AT racheltabak marketviabilityaneglectedconceptinimplementationscience AT virginiarmckay marketviabilityaneglectedconceptinimplementationscience AT colehooley marketviabilityaneglectedconceptinimplementationscience AT bradleyevanoff marketviabilityaneglectedconceptinimplementationscience
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Market viability: a neglected concept in implementation science

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