Market viability: a neglected concept in implementation science

Abstract This debate paper asserts that implementation science needs to incorporate a key concept from entrepreneurship—market demand—and demonstrates how assessing an innovation’s potential market viability might advance the pace and success of innovation adoption and sustainment. We describe key c...

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Autores principales: Enola K. Proctor, Emre Toker, Rachel Tabak, Virginia R. McKay, Cole Hooley, Bradley Evanoff
Formato: article
Lenguaje:EN
Publicado: BMC 2021
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Acceso en línea:https://doaj.org/article/a01f5dcbaf1f4409bd9ddea9cc3b870d
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spelling oai:doaj.org-article:a01f5dcbaf1f4409bd9ddea9cc3b870d2021-11-21T12:27:21ZMarket viability: a neglected concept in implementation science10.1186/s13012-021-01168-21748-5908https://doaj.org/article/a01f5dcbaf1f4409bd9ddea9cc3b870d2021-11-01T00:00:00Zhttps://doi.org/10.1186/s13012-021-01168-2https://doaj.org/toc/1748-5908Abstract This debate paper asserts that implementation science needs to incorporate a key concept from entrepreneurship—market demand—and demonstrates how assessing an innovation’s potential market viability might advance the pace and success of innovation adoption and sustainment. We describe key concepts, language distinctions, and questions that entrepreneurs pose to implementation scientists—many of which implementation scientists appear ill-equipped to answer. The paper concludes with recommendations about how concepts from entrepreneurship, notably market viability assessment, can enhance the translation of research discoveries into real-world adoption, sustained use, and population health benefits. The paper further proposes activities that can advance implementation science’s capacity to draw from the field of entrepreneurship, along with the data foundations required to assess and cultivate market demand.Enola K. ProctorEmre TokerRachel TabakVirginia R. McKayCole HooleyBradley EvanoffBMCarticleImplementation scienceDemandMarketsEntrepreneurshipAdoptionSustainmentMedicine (General)R5-920ENImplementation Science, Vol 16, Iss 1, Pp 1-8 (2021)
institution DOAJ
collection DOAJ
language EN
topic Implementation science
Demand
Markets
Entrepreneurship
Adoption
Sustainment
Medicine (General)
R5-920
spellingShingle Implementation science
Demand
Markets
Entrepreneurship
Adoption
Sustainment
Medicine (General)
R5-920
Enola K. Proctor
Emre Toker
Rachel Tabak
Virginia R. McKay
Cole Hooley
Bradley Evanoff
Market viability: a neglected concept in implementation science
description Abstract This debate paper asserts that implementation science needs to incorporate a key concept from entrepreneurship—market demand—and demonstrates how assessing an innovation’s potential market viability might advance the pace and success of innovation adoption and sustainment. We describe key concepts, language distinctions, and questions that entrepreneurs pose to implementation scientists—many of which implementation scientists appear ill-equipped to answer. The paper concludes with recommendations about how concepts from entrepreneurship, notably market viability assessment, can enhance the translation of research discoveries into real-world adoption, sustained use, and population health benefits. The paper further proposes activities that can advance implementation science’s capacity to draw from the field of entrepreneurship, along with the data foundations required to assess and cultivate market demand.
format article
author Enola K. Proctor
Emre Toker
Rachel Tabak
Virginia R. McKay
Cole Hooley
Bradley Evanoff
author_facet Enola K. Proctor
Emre Toker
Rachel Tabak
Virginia R. McKay
Cole Hooley
Bradley Evanoff
author_sort Enola K. Proctor
title Market viability: a neglected concept in implementation science
title_short Market viability: a neglected concept in implementation science
title_full Market viability: a neglected concept in implementation science
title_fullStr Market viability: a neglected concept in implementation science
title_full_unstemmed Market viability: a neglected concept in implementation science
title_sort market viability: a neglected concept in implementation science
publisher BMC
publishDate 2021
url https://doaj.org/article/a01f5dcbaf1f4409bd9ddea9cc3b870d
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AT emretoker marketviabilityaneglectedconceptinimplementationscience
AT racheltabak marketviabilityaneglectedconceptinimplementationscience
AT virginiarmckay marketviabilityaneglectedconceptinimplementationscience
AT colehooley marketviabilityaneglectedconceptinimplementationscience
AT bradleyevanoff marketviabilityaneglectedconceptinimplementationscience
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