Market viability: a neglected concept in implementation science

Abstract This debate paper asserts that implementation science needs to incorporate a key concept from entrepreneurship—market demand—and demonstrates how assessing an innovation’s potential market viability might advance the pace and success of innovation adoption and sustainment. We describe key c...

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Autores principales: Enola K. Proctor, Emre Toker, Rachel Tabak, Virginia R. McKay, Cole Hooley, Bradley Evanoff
Formato: article
Lenguaje:EN
Publicado: BMC 2021
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Acceso en línea:https://doaj.org/article/a01f5dcbaf1f4409bd9ddea9cc3b870d
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