What is the Meaning of an Automobile for the Consumer? How Brazilians and Americans Evaluate Cars, a Comparative Model

The objective of this study was to identify the relation between Human Values and behavior in order to judge automobile purchases in Brazil and the United States of America. North Americans (N=461) and Brazilians (N=570) filled out the Portrait Values Questionnaire in its refined version, PVQ-R (Sch...

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Autores principales:	Breno Giovanni Adaid-Castro, Cláudio Vaz Torres, Thiago Gomes Nascimento
Formato:	article
Lenguaje:	EN PT
Publicado:	FUCAPE Business School 2019
Materias:	consumer behavior human values structural equation modeling judgment and meaning culture Business HF5001-6182
Acceso en línea:	https://doaj.org/article/a06ad964c83446a0b7ce72d9d8c61bde
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spelling	oai:doaj.org-article:a06ad964c83446a0b7ce72d9d8c61bde2021-11-11T15:48:08ZWhat is the Meaning of an Automobile for the Consumer? How Brazilians and Americans Evaluate Cars, a Comparative Model1807-734X10.15728/bbr.2019.16.6.5https://doaj.org/article/a06ad964c83446a0b7ce72d9d8c61bde2019-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=123062339005https://doaj.org/toc/1807-734XThe objective of this study was to identify the relation between Human Values and behavior in order to judge automobile purchases in Brazil and the United States of America. North Americans (N=461) and Brazilians (N=570) filled out the Portrait Values Questionnaire in its refined version, PVQ-R (Schwartz et al., 2012), the List of Values (Kahle & Kennedy, 1988) and the Judgment and Meaning Scale (Allen, 2000). Using stepwise regressions to determine which Human Value relates better with each type of judgment and attribution of meaning, two structural models were built comparing the influence of each value in each type of judgment both in the United States of America and Brazil. The results showed that in both countries the Human Values have a higher correlation with judgment than the List of Values and can predict the types of judgment and attribution of meaning the subjects use to evaluate automobile purchase, however, the structures are similar but not equal, indicating that cultural influences can alter how the evaluation is processed.Breno Giovanni Adaid-CastroCláudio Vaz TorresThiago Gomes NascimentoFUCAPE Business Schoolarticleconsumer behaviorhuman valuesstructural equation modelingjudgment and meaningcultureBusinessHF5001-6182ENPTBBR: Brazilian Business Review, Vol 16, Iss 6, Pp 607-625 (2019)
institution	DOAJ
collection	DOAJ
language	EN PT
topic	consumer behavior human values structural equation modeling judgment and meaning culture Business HF5001-6182
spellingShingle	consumer behavior human values structural equation modeling judgment and meaning culture Business HF5001-6182 Breno Giovanni Adaid-Castro Cláudio Vaz Torres Thiago Gomes Nascimento What is the Meaning of an Automobile for the Consumer? How Brazilians and Americans Evaluate Cars, a Comparative Model
description	The objective of this study was to identify the relation between Human Values and behavior in order to judge automobile purchases in Brazil and the United States of America. North Americans (N=461) and Brazilians (N=570) filled out the Portrait Values Questionnaire in its refined version, PVQ-R (Schwartz et al., 2012), the List of Values (Kahle & Kennedy, 1988) and the Judgment and Meaning Scale (Allen, 2000). Using stepwise regressions to determine which Human Value relates better with each type of judgment and attribution of meaning, two structural models were built comparing the influence of each value in each type of judgment both in the United States of America and Brazil. The results showed that in both countries the Human Values have a higher correlation with judgment than the List of Values and can predict the types of judgment and attribution of meaning the subjects use to evaluate automobile purchase, however, the structures are similar but not equal, indicating that cultural influences can alter how the evaluation is processed.
format	article
author	Breno Giovanni Adaid-Castro Cláudio Vaz Torres Thiago Gomes Nascimento
author_facet	Breno Giovanni Adaid-Castro Cláudio Vaz Torres Thiago Gomes Nascimento
author_sort	Breno Giovanni Adaid-Castro
title	What is the Meaning of an Automobile for the Consumer? How Brazilians and Americans Evaluate Cars, a Comparative Model
title_short	What is the Meaning of an Automobile for the Consumer? How Brazilians and Americans Evaluate Cars, a Comparative Model
title_full	What is the Meaning of an Automobile for the Consumer? How Brazilians and Americans Evaluate Cars, a Comparative Model
title_fullStr	What is the Meaning of an Automobile for the Consumer? How Brazilians and Americans Evaluate Cars, a Comparative Model
title_full_unstemmed	What is the Meaning of an Automobile for the Consumer? How Brazilians and Americans Evaluate Cars, a Comparative Model
title_sort	what is the meaning of an automobile for the consumer? how brazilians and americans evaluate cars, a comparative model
publisher	FUCAPE Business School
publishDate	2019
url	https://doaj.org/article/a06ad964c83446a0b7ce72d9d8c61bde
work_keys_str_mv	AT brenogiovanniadaidcastro whatisthemeaningofanautomobilefortheconsumerhowbraziliansandamericansevaluatecarsacomparativemodel AT claudiovaztorres whatisthemeaningofanautomobilefortheconsumerhowbraziliansandamericansevaluatecarsacomparativemodel AT thiagogomesnascimento whatisthemeaningofanautomobilefortheconsumerhowbraziliansandamericansevaluatecarsacomparativemodel
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What is the Meaning of an Automobile for the Consumer? How Brazilians and Americans Evaluate Cars, a Comparative Model

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