Verbal-Visual Means of Representing Gender Stereotypes in Modern Advertising

The article is devoted to the study of the features of verbal and visual representation of gender images in modern advertising texts. The relevance of the study is determined by the high acting potential of advertising as a regulator of behavior in society: advertising often becomes a model for the...

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Bibliographic Details
Main Author: M. V. Terskikh
Format: article
Language:RU
Published: Tsentr nauchnykh i obrazovatelnykh proektov 2019
Subjects:
Online Access:https://doaj.org/article/a090ba71b6364d758f1ee45361b2fc4c
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