Verbal-Visual Means of Representing Gender Stereotypes in Modern Advertising
The article is devoted to the study of the features of verbal and visual representation of gender images in modern advertising texts. The relevance of the study is determined by the high acting potential of advertising as a regulator of behavior in society: advertising often becomes a model for the...
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| Format: | article |
| Langue: | RU |
| Publié: |
Tsentr nauchnykh i obrazovatelnykh proektov
2019
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| Accès en ligne: | https://doaj.org/article/a090ba71b6364d758f1ee45361b2fc4c |
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