Beating the Odds! Build theory from emerging markets phenomenon and the emergence of case study research—A “Test-Tube” typology

The extant social sciences and management theoretical concepts and empirical literature have mostly determined based on western (developed) economies institutional context. In the recent past, a number of researchers have argued that the western theories are inadequate to study the emerging markets...

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Autor principal:	Kotapati Srinivasa Reddy
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2015
Materias:	case study research theory testing theory development theory building research quality research rigor management research emerging markets Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/a0db291a0374443d9d759d4a6e17d556
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spelling	oai:doaj.org-article:a0db291a0374443d9d759d4a6e17d5562021-12-02T11:34:30ZBeating the Odds! Build theory from emerging markets phenomenon and the emergence of case study research—A “Test-Tube” typology2331-197510.1080/23311975.2015.1037225https://doaj.org/article/a0db291a0374443d9d759d4a6e17d5562015-12-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2015.1037225https://doaj.org/toc/2331-1975The extant social sciences and management theoretical concepts and empirical literature have mostly determined based on western (developed) economies institutional context. In the recent past, a number of researchers have argued that the western theories are inadequate to study the emerging markets phenomenon and described the problems relating to data collection, data analysis, and theory development. I also (experience) confirm that major problems are relating to the research data collection, especially primary data (interview and survey methods). With this in mind, I develop a new case study research design, that is, “Test-Tube” typology, to build theory from emerging markets behavior as well as to add new knowledge to the mass of disciplines, particularly social sciences, medicine, travel, tourism and hospitality, sports, management, and information systems, and engineering. I design a typology that consists of eleven steps: case development, case selection, relatedness and pattern matching, case analysis, cross-case analysis, theoretical constructs, pre-testing and development, adjusting theoretical constructs, theory testing, building theory and testable propositions, and suggesting strategic swap model. Further, I suggest a set of few guidelines on how to measure the research quality and how to strengthen the research rigor in case study settings.Kotapati Srinivasa ReddyTaylor & Francis Grouparticlecase study researchtheory testingtheory developmenttheory buildingresearch qualityresearch rigormanagement researchemerging marketsBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 2, Iss 1 (2015)
institution	DOAJ
collection	DOAJ
language	EN
topic	case study research theory testing theory development theory building research quality research rigor management research emerging markets Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	case study research theory testing theory development theory building research quality research rigor management research emerging markets Business HF5001-6182 Management. Industrial management HD28-70 Kotapati Srinivasa Reddy Beating the Odds! Build theory from emerging markets phenomenon and the emergence of case study research—A “Test-Tube” typology
description	The extant social sciences and management theoretical concepts and empirical literature have mostly determined based on western (developed) economies institutional context. In the recent past, a number of researchers have argued that the western theories are inadequate to study the emerging markets phenomenon and described the problems relating to data collection, data analysis, and theory development. I also (experience) confirm that major problems are relating to the research data collection, especially primary data (interview and survey methods). With this in mind, I develop a new case study research design, that is, “Test-Tube” typology, to build theory from emerging markets behavior as well as to add new knowledge to the mass of disciplines, particularly social sciences, medicine, travel, tourism and hospitality, sports, management, and information systems, and engineering. I design a typology that consists of eleven steps: case development, case selection, relatedness and pattern matching, case analysis, cross-case analysis, theoretical constructs, pre-testing and development, adjusting theoretical constructs, theory testing, building theory and testable propositions, and suggesting strategic swap model. Further, I suggest a set of few guidelines on how to measure the research quality and how to strengthen the research rigor in case study settings.
format	article
author	Kotapati Srinivasa Reddy
author_facet	Kotapati Srinivasa Reddy
author_sort	Kotapati Srinivasa Reddy
title	Beating the Odds! Build theory from emerging markets phenomenon and the emergence of case study research—A “Test-Tube” typology
title_short	Beating the Odds! Build theory from emerging markets phenomenon and the emergence of case study research—A “Test-Tube” typology
title_full	Beating the Odds! Build theory from emerging markets phenomenon and the emergence of case study research—A “Test-Tube” typology
title_fullStr	Beating the Odds! Build theory from emerging markets phenomenon and the emergence of case study research—A “Test-Tube” typology
title_full_unstemmed	Beating the Odds! Build theory from emerging markets phenomenon and the emergence of case study research—A “Test-Tube” typology
title_sort	beating the odds! build theory from emerging markets phenomenon and the emergence of case study research—a “test-tube” typology
publisher	Taylor & Francis Group
publishDate	2015
url	https://doaj.org/article/a0db291a0374443d9d759d4a6e17d556
work_keys_str_mv	AT kotapatisrinivasareddy beatingtheoddsbuildtheoryfromemergingmarketsphenomenonandtheemergenceofcasestudyresearchatesttubetypology
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Beating the Odds! Build theory from emerging markets phenomenon and the emergence of case study research—A “Test-Tube” typology

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