Why Have the “Cantankerous Old People” Left the Neighborhood? The Representation of Old Age in Serbian Television Commercials – A Repeated Study

The paper represents an attempt to examine to what extent the way in which older members of society are represented in Serbian television commercials has changed in comparison to representations which were present in commercials during the three months in 2009 (Milosavljevic 2010a) when the first st...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autor principal:	Ljubica Milosavljević
Formato:	article
Lenguaje:	EN FR SR
Publicado:	University of Belgrade 2016
Materias:	old age television commercial stereotype retro fascination Anthropology GN1-890
Acceso en línea:	https://doaj.org/article/a0e40e9820624ccda738896a4320bf68
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:a0e40e9820624ccda738896a4320bf68
record_format	dspace
spelling	oai:doaj.org-article:a0e40e9820624ccda738896a4320bf682021-12-02T01:00:58ZWhy Have the “Cantankerous Old People” Left the Neighborhood? The Representation of Old Age in Serbian Television Commercials – A Repeated Study10.21301/eap.v8i1.60353-15892334-8801https://doaj.org/article/a0e40e9820624ccda738896a4320bf682016-02-01T00:00:00Zhttps://eap-iea.org/index.php/eap/article/view/109https://doaj.org/toc/0353-1589https://doaj.org/toc/2334-8801The paper represents an attempt to examine to what extent the way in which older members of society are represented in Serbian television commercials has changed in comparison to representations which were present in commercials during the three months in 2009 (Milosavljevic 2010a) when the first study was conducted. As was the case in the first study, the focus is on dominant societal attitudes toward old people and old age which were utilized in making the television commercials in question. This was accomplished through analyzing both the positive and the negative stereotypes used to convey meaning in the commercials which were analyzed, as well as through the analysis of the proportional representation of older characters in advertising. The commercials which were analyzed here were broadcasted during the second half of December 2012, January and the first half of February 2013.Ljubica MilosavljevićUniversity of Belgradearticleold agetelevision commercialstereotyperetro fascinationAnthropologyGN1-890ENFRSREtnoantropološki Problemi, Vol 8, Iss 1 (2016)
institution	DOAJ
collection	DOAJ
language	EN FR SR
topic	old age television commercial stereotype retro fascination Anthropology GN1-890
spellingShingle	old age television commercial stereotype retro fascination Anthropology GN1-890 Ljubica Milosavljević Why Have the “Cantankerous Old People” Left the Neighborhood? The Representation of Old Age in Serbian Television Commercials – A Repeated Study
description	The paper represents an attempt to examine to what extent the way in which older members of society are represented in Serbian television commercials has changed in comparison to representations which were present in commercials during the three months in 2009 (Milosavljevic 2010a) when the first study was conducted. As was the case in the first study, the focus is on dominant societal attitudes toward old people and old age which were utilized in making the television commercials in question. This was accomplished through analyzing both the positive and the negative stereotypes used to convey meaning in the commercials which were analyzed, as well as through the analysis of the proportional representation of older characters in advertising. The commercials which were analyzed here were broadcasted during the second half of December 2012, January and the first half of February 2013.
format	article
author	Ljubica Milosavljević
author_facet	Ljubica Milosavljević
author_sort	Ljubica Milosavljević
title	Why Have the “Cantankerous Old People” Left the Neighborhood? The Representation of Old Age in Serbian Television Commercials – A Repeated Study
title_short	Why Have the “Cantankerous Old People” Left the Neighborhood? The Representation of Old Age in Serbian Television Commercials – A Repeated Study
title_full	Why Have the “Cantankerous Old People” Left the Neighborhood? The Representation of Old Age in Serbian Television Commercials – A Repeated Study
title_fullStr	Why Have the “Cantankerous Old People” Left the Neighborhood? The Representation of Old Age in Serbian Television Commercials – A Repeated Study
title_full_unstemmed	Why Have the “Cantankerous Old People” Left the Neighborhood? The Representation of Old Age in Serbian Television Commercials – A Repeated Study
title_sort	why have the “cantankerous old people” left the neighborhood? the representation of old age in serbian television commercials – a repeated study
publisher	University of Belgrade
publishDate	2016
url	https://doaj.org/article/a0e40e9820624ccda738896a4320bf68
work_keys_str_mv	AT ljubicamilosavljevic whyhavethecantankerousoldpeoplelefttheneighborhoodtherepresentationofoldageinserbiantelevisioncommercialsarepeatedstudy
_version_	1718403400873279488

Why Have the “Cantankerous Old People” Left the Neighborhood? The Representation of Old Age in Serbian Television Commercials – A Repeated Study

Ejemplares similares