Identifying A Comprehensive Theoretical Picture Of Blue Ocean Strategy
Taking into account the growing concerns about concept of blue ocean strategy, this paper presents textual findings in a background conceptual history. In particular, it brings various definitions to the concept. The purpose of this paper a to provide readers with some of the key terms that are rel...
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | article |
| Lenguaje: | AR EN |
| Publicado: |
Ziane Achour University of Djelfa
2019
|
| Materias: | |
| Acceso en línea: | https://doaj.org/article/a1b5d2a93d724397b31a5c9e77568cb9 |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| Sumario: | Taking into account the growing concerns about concept of blue ocean strategy, this paper presents textual findings in a background conceptual history. In particular, it brings various definitions to the concept. The purpose of this paper a to provide readers with some of the key terms that are relevant to a consideration of the relevance of BOS (Blue Ocean Strategy) and to introduce some of the debates on the concept, beside that to present the experiences of Companies in the application of blue ocean strategy, as the proposed new niches of enterprises apart from the competition. This paper deals with the blue ocean strategy, as a new direction for organizations, as a strategy to rely on innovation in creating value for the customer.
JEL Classification: D41, L22, M10. |
|---|