Identifying A Comprehensive Theoretical Picture Of Blue Ocean Strategy

Taking into account the growing concerns about concept of blue ocean strategy, this paper presents textual findings in a background conceptual history. In particular, it brings various definitions to the concept. The purpose of this paper a to provide readers with some of the key terms that are rel...

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Autor principal:	Manel Rebbouh
Formato:	article
Lenguaje:	AR EN
Publicado:	Ziane Achour University of Djelfa 2019
Materias:	strategy blue ocean strategy principles of blue ocean strategy blue ocean strategy applications Social Sciences H Commerce HF1-6182
Acceso en línea:	https://doaj.org/article/a1b5d2a93d724397b31a5c9e77568cb9
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id	oai:doaj.org-article:a1b5d2a93d724397b31a5c9e77568cb9
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spelling	oai:doaj.org-article:a1b5d2a93d724397b31a5c9e77568cb92021-12-02T16:11:01ZIdentifying A Comprehensive Theoretical Picture Of Blue Ocean Strategy2676-184X2710-885610.48100/merj.v1i3.41https://doaj.org/article/a1b5d2a93d724397b31a5c9e77568cb92019-09-01T00:00:00Zhttps://mer-j.com/merj/index.php/merj/article/view/41https://doaj.org/toc/2676-184Xhttps://doaj.org/toc/2710-8856Taking into account the growing concerns about concept of blue ocean strategy, this paper presents textual findings in a background conceptual history. In particular, it brings various definitions to the concept. The purpose of this paper a to provide readers with some of the key terms that are relevant to a consideration of the relevance of BOS (Blue Ocean Strategy) and to introduce some of the debates on the concept, beside that to present the experiences of Companies in the application of blue ocean strategy, as the proposed new niches of enterprises apart from the competition. This paper deals with the blue ocean strategy, as a new direction for organizations, as a strategy to rely on innovation in creating value for the customer. JEL Classification: D41, L22, M10.Manel RebbouhZiane Achour University of Djelfaarticlestrategyblue ocean strategyprinciples of blue ocean strategyblue ocean strategy applicationsSocial SciencesHCommerceHF1-6182ARENمجلة بحوث الإدارة والاقتصاد, Vol 1, Iss 3, Pp 38-53 (2019)
institution	DOAJ
collection	DOAJ
language	AR EN
topic	strategy blue ocean strategy principles of blue ocean strategy blue ocean strategy applications Social Sciences H Commerce HF1-6182
spellingShingle	strategy blue ocean strategy principles of blue ocean strategy blue ocean strategy applications Social Sciences H Commerce HF1-6182 Manel Rebbouh Identifying A Comprehensive Theoretical Picture Of Blue Ocean Strategy
description	Taking into account the growing concerns about concept of blue ocean strategy, this paper presents textual findings in a background conceptual history. In particular, it brings various definitions to the concept. The purpose of this paper a to provide readers with some of the key terms that are relevant to a consideration of the relevance of BOS (Blue Ocean Strategy) and to introduce some of the debates on the concept, beside that to present the experiences of Companies in the application of blue ocean strategy, as the proposed new niches of enterprises apart from the competition. This paper deals with the blue ocean strategy, as a new direction for organizations, as a strategy to rely on innovation in creating value for the customer. JEL Classification: D41, L22, M10.
format	article
author	Manel Rebbouh
author_facet	Manel Rebbouh
author_sort	Manel Rebbouh
title	Identifying A Comprehensive Theoretical Picture Of Blue Ocean Strategy
title_short	Identifying A Comprehensive Theoretical Picture Of Blue Ocean Strategy
title_full	Identifying A Comprehensive Theoretical Picture Of Blue Ocean Strategy
title_fullStr	Identifying A Comprehensive Theoretical Picture Of Blue Ocean Strategy
title_full_unstemmed	Identifying A Comprehensive Theoretical Picture Of Blue Ocean Strategy
title_sort	identifying a comprehensive theoretical picture of blue ocean strategy
publisher	Ziane Achour University of Djelfa
publishDate	2019
url	https://doaj.org/article/a1b5d2a93d724397b31a5c9e77568cb9
work_keys_str_mv	AT manelrebbouh identifyingacomprehensivetheoreticalpictureofblueoceanstrategy
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Identifying A Comprehensive Theoretical Picture Of Blue Ocean Strategy

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