Identifying A Comprehensive Theoretical Picture Of Blue Ocean Strategy
Taking into account the growing concerns about concept of blue ocean strategy, this paper presents textual findings in a background conceptual history. In particular, it brings various definitions to the concept. The purpose of this paper a to provide readers with some of the key terms that are rel...
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| Main Author: | |
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| Format: | article |
| Language: | AR EN |
| Published: |
Ziane Achour University of Djelfa
2019
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| Subjects: | |
| Online Access: | https://doaj.org/article/a1b5d2a93d724397b31a5c9e77568cb9 |
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