Mercados culturais no Brasil: a expansão dos shoppings centers e das livrarias megastores

This work presents some of the most recent transformations in the relations between culture and market in contemporary Brazil, in order to indicate some of the empirical indicators that have been able to reshape and resize the strategies of some of the main market agents involved in this process, wh...

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Autor principal:	Carlos Alexsandro de Carvalho Souza
Formato:	article
Lenguaje:	PT
Publicado:	Universidade do Vale do Rio dos Sinos (UNISINOS) 2017
Materias:	cultural markets consumption megastore bookstore Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/a1f1a4fa2b6148e8a14546902188754e
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spelling	oai:doaj.org-article:a1f1a4fa2b6148e8a14546902188754e2021-11-11T15:42:01ZMercados culturais no Brasil: a expansão dos shoppings centers e das livrarias megastores2177-6229https://doaj.org/article/a1f1a4fa2b6148e8a14546902188754e2017-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=93851195006https://doaj.org/toc/2177-6229This work presents some of the most recent transformations in the relations between culture and market in contemporary Brazil, in order to indicate some of the empirical indicators that have been able to reshape and resize the strategies of some of the main market agents involved in this process, whether state or private, generating all sorts of new business models and companies classified as cultural, inscribed in the widespread expansion of the entertainment and leisure markets. It should be noted that the reflections are included on what part of the specialized literature in the social sciences categorizes as creative economy, specially due to the management of the agents involved, of the new aesthetic and symbolic justifications that start to develop a panorama which, based on the general growth of the Brazilian economy in the period considered, indicates the robustness of what can be described as contemporary cultural capitalism. The work takes as its object a very specific business model, chosen to problematize the convergence of the relationships highlighted above and its potential to better distribute new habits of consumption: bookstores with the megastore model that, as the investigations pointed out, represent one of the most abundant model in today’s cultural markets. Its relationship with shopping malls, as will be seen, was a fundamental condition for its expansion and commercial success and, at least discursively, in the construction of a self-image as a cultural equipment.Carlos Alexsandro de Carvalho SouzaUniversidade do Vale do Rio dos Sinos (UNISINOS)articlecultural marketsconsumptionmegastore bookstoreSocial SciencesHSocial sciences (General)H1-99PTCiências Sociais Unisinos, Vol 53, Iss 1, Pp 46-56 (2017)
institution	DOAJ
collection	DOAJ
language	PT
topic	cultural markets consumption megastore bookstore Social Sciences H Social sciences (General) H1-99
spellingShingle	cultural markets consumption megastore bookstore Social Sciences H Social sciences (General) H1-99 Carlos Alexsandro de Carvalho Souza Mercados culturais no Brasil: a expansão dos shoppings centers e das livrarias megastores
description	This work presents some of the most recent transformations in the relations between culture and market in contemporary Brazil, in order to indicate some of the empirical indicators that have been able to reshape and resize the strategies of some of the main market agents involved in this process, whether state or private, generating all sorts of new business models and companies classified as cultural, inscribed in the widespread expansion of the entertainment and leisure markets. It should be noted that the reflections are included on what part of the specialized literature in the social sciences categorizes as creative economy, specially due to the management of the agents involved, of the new aesthetic and symbolic justifications that start to develop a panorama which, based on the general growth of the Brazilian economy in the period considered, indicates the robustness of what can be described as contemporary cultural capitalism. The work takes as its object a very specific business model, chosen to problematize the convergence of the relationships highlighted above and its potential to better distribute new habits of consumption: bookstores with the megastore model that, as the investigations pointed out, represent one of the most abundant model in today’s cultural markets. Its relationship with shopping malls, as will be seen, was a fundamental condition for its expansion and commercial success and, at least discursively, in the construction of a self-image as a cultural equipment.
format	article
author	Carlos Alexsandro de Carvalho Souza
author_facet	Carlos Alexsandro de Carvalho Souza
author_sort	Carlos Alexsandro de Carvalho Souza
title	Mercados culturais no Brasil: a expansão dos shoppings centers e das livrarias megastores
title_short	Mercados culturais no Brasil: a expansão dos shoppings centers e das livrarias megastores
title_full	Mercados culturais no Brasil: a expansão dos shoppings centers e das livrarias megastores
title_fullStr	Mercados culturais no Brasil: a expansão dos shoppings centers e das livrarias megastores
title_full_unstemmed	Mercados culturais no Brasil: a expansão dos shoppings centers e das livrarias megastores
title_sort	mercados culturais no brasil: a expansão dos shoppings centers e das livrarias megastores
publisher	Universidade do Vale do Rio dos Sinos (UNISINOS)
publishDate	2017
url	https://doaj.org/article/a1f1a4fa2b6148e8a14546902188754e
work_keys_str_mv	AT carlosalexsandrodecarvalhosouza mercadosculturaisnobrasilaexpansaodosshoppingscentersedaslivrariasmegastores
_version_	1718434106272907264

Mercados culturais no Brasil: a expansão dos shoppings centers e das livrarias megastores

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