CONSUMERS INTENTION TO BUY BRANDED FRESH LEAFY VEGETABLES AMONG RURAL AND URBAN HOUSEHOLDS
Research background: The intention of consumers to purchase branded goods and services is a building block for purchasing behaviour in agribusiness especially for fresh leafy vegetables with nutritional and health benefits in Africa. Purpose of the article: To examine the determinants of consumers’...
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| Main Authors: | , , |
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| Format: | article |
| Language: | EN |
| Published: |
Slovak University of Agriculture
2021
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| Subjects: | |
| Online Access: | https://doaj.org/article/a1fa6f6a881c49b6a9eb5470ef7ebaa4 |
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