FROM TRADITIONAL TO DIGITAL SPORTS MARKETING: A CONCEPTUAL STUDY
One of the most distinctive features that define today's world is the phenomenon of change and innovations created by the change process. The concept of marketing, which was defined by Philip Kotler (2000: 4) as "the science and art of exploring, creating, and delivering value to satisfy t...
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| Main Authors: | , , |
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| Format: | article |
| Language: | DE EN FR TR |
| Published: |
Fırat University
2019
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| Subjects: | |
| Online Access: | https://doaj.org/article/a23ee8421baf49bd805b3e7ef8ddadab |
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