Han, H., Cui, G., & Jin, C. (2021). The role of human brands in consumer attitude formation: Anthropomorphized messages and brand authenticity. Taylor & Francis Group.
Chicago Style (17th ed.) CitationHan, Hee-Eun, Ge-Qi Cui, and Chang-Hyun Jin. The Role of Human Brands in Consumer Attitude Formation: Anthropomorphized Messages and Brand Authenticity. Taylor & Francis Group, 2021.
MLA (8th ed.) CitationHan, Hee-Eun, et al. The Role of Human Brands in Consumer Attitude Formation: Anthropomorphized Messages and Brand Authenticity. Taylor & Francis Group, 2021.
Warning: These citations may not always be 100% accurate.