Han, H., Cui, G., & Jin, C. (2021). The role of human brands in consumer attitude formation: Anthropomorphized messages and brand authenticity. Taylor & Francis Group.
Cita Chicago Style (17a ed.)Han, Hee-Eun, Ge-Qi Cui, y Chang-Hyun Jin. The Role of Human Brands in Consumer Attitude Formation: Anthropomorphized Messages and Brand Authenticity. Taylor & Francis Group, 2021.
Cita MLA (8a ed.)Han, Hee-Eun, et al. The Role of Human Brands in Consumer Attitude Formation: Anthropomorphized Messages and Brand Authenticity. Taylor & Francis Group, 2021.
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